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Social Media for Busy Business Owners

Learn the history and benefits of social media for businesses, including how it drives traffic, generates leads, and increases sales. Discover how to create and distribute content effectively to reach your target audience. Embrace the concept and tools of social media to enhance your marketing strategy.

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Social Media for Busy Business Owners

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Presentation Transcript

  1. Social Media for Busy Business Owners Spencer X. Smith spencerXsmith.com facebook.com/spencerXconsulting

  2. The Social Media Primer in 3 parts • A brief history of social media • Why embrace this concept and these tools? • The How To - application to your business

  3. A brief history • How is traffic driven to websites or platforms? • People asking questions and looking for answers • COMPLETELY different than traditional marketing (e.g., radio, TV, billboards) • The music is not on the radio • What is social media (in the context of business)? • Simply an inbound marketing vehicle • What is inbound marketing? Content creation and proliferation • Traffic, leads, sales

  4. A brief history • Understanding social media company motivations • Competition for your attention • Want to be a trusted purveyor of RELEVANT content • Gather intelligence • Sell targeted ads

  5. A brief history • You're telling me all information everywhere is essentially free? • How a noun became a verb • Everyone is much, much more informed • You can't even finish your question before Google proposes answers

  6. A brief history • Facebook - The 800 pound gorilla • Founded 2004 • 2013 Pew Research study • 71% of adults use Facebok (up from 67% in 2012) • 63% of users check daily, 22% weekly • % of Facebook users who • Use Twitter - 22% • Use Instagram - 23% • Use Pinterest - 25% • Use LinkedIn - 25%

  7. A brief history • The implicit question with Facebook - what's going on with the people & organizations I care about? • Double opt-in or bilateral acknowledgement of validity of the data (when you become Friends) • The Facebook News Feed assures everyone has a unique experience • When a person Likes you on your business page • He or she is granting you permission to talk to him or her

  8. A brief history • Everyone else • 2013 Pew Research study • 22% of adults use LinkedIn • 21% use Pinterest • 18% use Twitter • 17% use Instagram • Simply not as relevant as Facebook unless you're targeting a very specific niche (e.g., business professionals on LinkedIn)

  9. Why embrace this concept and these tools? • MARKETING IS FREE!!! • Bootstrapping, moonlighting, your "side gig" has almost no downside • Before social media platforms, how did we advertise? • Spend money • Hope we catch the right people at the right time

  10. Why embrace this concept and these tools? • Your prospects and customers are giving you their permission to talk to them • Don't worry about trying stuff that might not work • How many hours of video are uploaded to Youtube every minute? • In case we forgot to mention... • MARKETING IS FREE!!!

  11. The How To - application in your business • Content creation is unequivocally THE most important tool we all have • What is content? • Anything we can digitize • Emails • Blog articles • Magazine, newspaper, articles • eBooks • Audio recordings • Video recordings • Audio and video transcripts

  12. The How To - application in your business • But what should I write or talk about? • Here's the good news - you already know this stuff! • Remember, your customers want answers to their questions • The simplest way to your first year's worth of content • What questions do I get asked every day/week? • Start answering those questions • Using this method, you will have a minimum of 30-50 articles • For a best-practices article, go to - • spencerXsmith.com/how-write-effective-blog-post-title/

  13. The How To - application in your business • Content creation - • Just start • How many hours of video are uploaded to YouTube every minute again? • No one will see your stuff that's not perfect • This is real-time dynamic information you can always update • Don't break the chain

  14. The How To - application in your business • But I don't have time! • Why you should distill your thoughts - any format is okay • Keep a journal or a diary? Blog articles • Like to talk to yourself? Record your thoughts and transcribe them • Like to do video? Record yourself and transcribe the audio • Remember, digital stuff lives forever (in a good way)

  15. Q&A

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