Download
Skip this Video
Créer une présentation
Télécharger la présentation
1 / 20
Social Media for Business
126 Vues
Download Presentation
Social Media for Business. IFSA March 2013. Considering Your Options. Why Bother? i.e. does social interaction lead to sales?. People Buy from People (they like). Build relationships Encourage personal staff accounts Offer solutions through interaction Provide support and advice
Téléchargé le
Télécharger la présentation
Social Media for Business
- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Social Media for Business IFSA March 2013
People Buy from People (they like) • Build relationships • Encourage personal staff accounts • Offer solutions through interaction • Provide support and advice • Be an expert • Get familiar • Ask questions • Listen, listen, listen
Comfortable enough to ask for advice • Advice and solution offered • Booking made!
Benefits • Communication • Personality • Sharing • Tell your stories • Positive WOM • UGC
Challenges • Feedback – not always good? • Consistency • Putting the right personality in charge • Protecting your brand online • Customer service – 24/7? • Weekends off
Bad PR Some of you may remember this after the Olympics – tweet sent from the Twitter account of a Dublin restaurant
Mind your Manners! • Users are quick to be critical and accuse • They feel safe and fairly anonymous • Cyber bullying is an issue and greater education and understanding should be promoted by all • It can be damaging to people and businesses in the short term – but keep it in perspective!
Brand Reputation • Act quickly • Get advice if necessary • Advise staff on what is happening • Issue a well thought out statement • Respond in as many forums as possible • New material replaces old so produce fresh content
Quick Survey What Users Don’t Want • Brands saying that they know what you want..they don’t. • Censorship of negative feedback • Poor engagement strategies • Bad grammar • Corporate speak • Spam • Lack of response to messages • Communicating too often with too many messages together • Pushing products • Posting cheesy images • Information that’s useless
Homework! • Do your research • Make a plan (set targets and deadlines) • Get other people involved • Make it easy to stay on top of communication • Know the etiquette (get some training!) • Take it one step at a time!