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2010 Decennial Census Language Program

This agenda outlines the strategies and innovations employed in the 2010 Language Program to address the linguistic needs of the diverse U.S. population during the decennial census. Key initiatives include the implementation of a bilingual mailing strategy, telephone assistance in primary languages, and the development of language guides and fulfillment materials. The program aims to improve coverage and efficiency while ensuring effective communication across linguistic barriers, building on the lessons learned from previous censuses, and adapting to the census’s evolving challenges.

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2010 Decennial Census Language Program

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Presentation Transcript

  1. 2010 Decennial Census Language Program Kathleen M. Styles and Sharon K. Boyer CIC Annual Training Conference October 10, 2007

  2. Agenda • Overview 2010 Language Program • A Decade of Testing • Language Selection • Bilingual Mailing • Telephone Questionnaire Assistance • Fulfillment • Language Guides • Be Counted Forms/ Questionnaire Assistance Centers • Translation • Language Assistance in Field • Communications • Conclusions/Questions

  3. Overview 2010 Language Program • Build on the Success of the 2010 Census • Primary Goal Improve coverage and achieve efficiencies by developing effective methods to meet the language needs of our Nation’s diverse population • Integration with major Census Operations: • Content, census forms design, response processing, communications, telephone among others.

  4. A Decade of Testing • Focus Group/Cognitive Testing • 2005 NCT Bilingual Form • 2007 Bilingual Content Study • 2004 and 2006 Site Tests -- language component • Translation Testing

  5. Language Selection • Data driven decision for language selection • Criteria – “speaks X language at home and does not speak English well or very well” • 5 Primary Languages: Spanish, Chinese, Korean, Vietnamese, and Russian • Primary = Questionnaires and Telephone Assistance • Assistance beyond the Primary Languages • 49 language guides in Census 2000

  6. Bilingual Mailing • Major innovation for 2010. • Mailed to housing units in Spanish Assistance Tracts. • Mailed to about 10 million housing units in about 42 states plus D.C. • Excellent mailback rates. • English questionnaire for Replacement Mailing

  7. Telephone Questionnaire Assistance • Telephone assistance available in 5 primary languages • Spanish line identical to English; live operators for the other 4 • Telephone service: Fulfillment, TQA, interviews.

  8. Fulfillment Fulfillment = Mailing materials to respondents who request them. • Questionnaires in the 5 primary languages • Language Guides • English Questionnaire Switch from coupon system to telephone fulfillment

  9. Language Guides • Single sheet guides • Census 2000 = 49 languages • Helpful in filling out English forms and valuable partnership tools • Available on the 2010 website

  10. Be Counted Forms/ Questionnaire Assistance Centers • Available in 5 primary languages • Be Counted Forms will be available through: • Be Counted locations • Questionnaire Assistance Centers • Partnership efforts.

  11. Translation • Translation Guidelines • Language Reference Dictionary • Testing translation • Translation Review -- Internal and External • Centralized Translation Contract

  12. Language Assistance in Field • Field Forms -- Spanish • Language Identification Flashcard • Hiring Enumerators • Spanish Handheld Computer

  13. Integrated Communications Program • Website • Media targeted to language markets • Partnership • Promotional Materials

  14. Comments? Questions?

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