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Proposal for Management Services at Palm Harbor Golf Club

The Palm Harbor Golf Club, originally opened in 1973, has been a treasured community asset in Palm Coast. After reopening in 2009 under Kemper Sports Management, the current management agreement expires on November 6, 2014. A Request for Proposals was issued on May 20, 2014, attracting five firms, including Billy Casper Golf, which was ultimately recommended by the evaluation team for its extensive experience, community involvement, and robust transition plan. The team advises the City Council to authorize negotiations with Billy Casper Golf for management.

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Proposal for Management Services at Palm Harbor Golf Club

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  1. RFP for Management Services

  2. BACKGROUND & HISTORY • The Palm Harbor Golf Club originally opened in 1973 as a community amenity for “Palm Coasters.” • The golf course property (with the exception of the driving range property) was donated to the City of Palm Coast after a developer halted redevelopment due to the real estate market downturn. • Palm Harbor Golf Club re-opened for play on November 7, 2009 under a management agreement with Kemper Sports Management. • The current agreement with Kemper Sports Management is set to expire November 6, 2014.

  3. REQUEST FOR PROPOSALS • Request for Proposals advertised May 20, 2014 • 5 firms submitted written proposals • KemperSports Management • Billy Casper Golf • Cypress Golf Management • Down to Earth Golf • Green Golf Partners

  4. EVALUATION TEAM PROCESS • 3 firms selected for Interviews & Presentations • KemperSports Management • Billy Casper Golf • Down to Earth Golf • Presentations and Q&A sessions conducted • Evaluation Team decided that further research was needed • Site visits conducted • Plantation Golf Club managed by Down to Earth Golf (July 11) • The Golf Club at Cypress Head managed by KemperSportsManagement (July 31) • Ocala Golf Club managed by Billy Casper Golf (August 6) • Palm Harbor Golf Club managed by KemperSports Management

  5. EVALUATION TEAM RANKING • The Evaluation Team met and ranked the 3 firms as follows: • Billy Casper Golf • KemperSports Management (tied for 2nd) • Down to Earth Golf (tied for 2nd) • Evaluation Team is recommending to City Council that the City Manager, or designee be authorized to negotiate a contract with Billy Casper Golf.

  6. Why Billy Casper Golf? • Experience • Currently managing 70+ municipal golf properties • 9 (of the 70) municipal golf properties in the state of Florida • Combined – host over 4 million rounds annually • Programming Strategies • Loyalty and Play Development Programs • Variety of pricing and benefit options • Community Involvement • Special Events (World’s Largest Golf Outing)

  7. Why Billy Casper Golf? • Marketing Strategies • “War Room” • Electronic Marketing • Third Party • Special Programming Initiatives • Quality Assurance • Mystery Shoppers & Telephone Calls

  8. Why Billy Casper Golf? • Local Regional Team • St. Augustine • Regional Operations Manager • Regional Director of Agronomy • Orlando • Senior Vice President of Operations • Regional Marketing Director

  9. Transition • Billy Casper Golf is committed to a smooth transition. • Managed over 70 transitions over the last 5 years • Transition Plan Includes: • Communication with the golf community • Meetings with the golf community • Evaluation of current employees (retention) • Training

  10. EVALUATION TEAM RECOMMENDATION • Evaluation Team is recommending to City Council that the City Manager, or designee be authorized to negotiate a contract with Billy Casper Golf.

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