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Emerging Markets and Technology: Unearthing Lottery Trends Among Youth

This report by Don Feeney, Research and Planning Director of the Minnesota State Lottery, delves into the participation trends of different age groups in lottery games. Using data from the 2011 Ipsos-Reid Emerging Markets Study, it explores the reasons individuals opt out of playing lotteries, the frequency of online gaming, and the social networking habits related to lottery engagement. The study reveals a disparity in game preferences between younger and older adults, highlighting games like bingo and fantasy sports that attract youth versus traditional lotteries and raffles favored by older players.

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Emerging Markets and Technology: Unearthing Lottery Trends Among Youth

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  1. Engaging Emerging Markets:Is Technology the Answer? Don Feeney Research and Planning Director Minnesota State Lottery

  2. Minnesota Lottery Participation by Age

  3. Minnesota Lottery Participation by Age

  4. Reasons for never playing a lottery game Source: 2011 Ipsos-Reid Emerging Markets Study

  5. Reasons for never playing a lottery game Source: 2011 Ipsos-Reid Emerging Markets Study

  6. What percentage of the time do you pay by …?

  7. Frequency of Shopping Once a month or more Once a week or more

  8. Likelihood of Internet Gaming with Lottery Source: Ipsos-Reid 2011 Emerging Markets Study

  9. Likelihood of following lottery through social networking Source: Ipsos Reid 2011 Emerging Markets Study

  10. Reasons for not gambling on Internet Source: Ipsos-Reid Emerging Markets Study

  11. Games more likely to be played by younger adults than older adults • Bingo • Card games • Sports pools • Fantasy sports • Pulltabs • Games less likely to be played by younger adults than older adults • Lottery • Raffles • No difference • Casinos • Racing

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