1 / 26

Building Public Will Through Media/Social Media

Building Public Will Through Media/Social Media. Amy Berman, Hartford Foundation Carol Regan, Community Catalyst Renée Markus Hodin, Community Catalyst. Who We Are and How We Work Together. Today’s Agenda. Amy’s Story How its being shared Outcomes

deew
Télécharger la présentation

Building Public Will Through Media/Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Building Public Will Through Media/Social Media Amy Berman, Hartford Foundation Carol Regan, Community Catalyst Renée Markus Hodin, Community Catalyst

  2. Who We Are and How We Work Together

  3. Today’s Agenda • Amy’s Story • How its being shared • Outcomes • How we Talk about Health Care and Why Social Media • Example of a campaign for health care in PA • Small group exercise and discussion

  4. Can Story Lead to Action?

  5. Media/Social Media Communications Channels • Health AGEnda • Twitter@jhartfound @notesonnursing • #HCLDR – Health Care Leader • #HPM – Hospice and Palliative Medicine • Health Affairs, Narrative Matters • NPR, Diane Rehm Show • New York Times • Washington Post • Wall Street Journal • Forbes • POLITICO • Huffington Post • TEDMED ‘Great Challenges’ Google Hangout • ABIM ‘Choosing Wisely’ Google Hangout

  6. Crowdsourcing Spread

  7. Did anyone listen?

  8. Outcomesjust a few more • Institute of Medicine, Delivering High Quality Cancer Care • Invited Testimony, Reviewer & Video • Palliative Care recommendations • CMS ACO Accelerated Learning Sessions • House Briefing • Senate HELP Committee Briefing • NIH Mind the Gap Series – All campus talk and webcast • National Press Club Briefing with American Cancer Society • CMS/Brookings Oncology Payment Methodology Workgroup • ASCO Palliative Care ‘Virtual Learning Community’

  9. Change Strategy Policy Practice Perception

  10. Building Support for Our Work • Know your audience • Messages can differ based on who you are trying to reach • Connect emotionally – not “just the facts” • Share stories that highlight the need for fixing the problem not just the individual • Health care providers are trusted messengers • Multiple channels for getting messages out – blogs, newspapers, online, newsletters, earned media, YouTube

  11. Our Words Matter:Health Care Words to Use and Avoid WORDS TO USE • Quality affordable health care • Sliding Scale • Prevention • Investing in the future • Choice • Rules • Gov’t enforcement/watchdog • Helping your doctor choose the most effective treatment for you WORDS TO AVOID • Universal health care • Free • Wellness • Inexpensive • Competition • Regulations • Government health care • Deciding which treatments will be covered

  12. Using Multiple Media Sources

  13. Why Social Media? • The opportunity is great • The financial investment is low • Real connection and interaction with stakeholders • You can use social media to: • Listen • Connect • Win

  14. The Audience is Out There

  15. Lives on the Line – A Campaign for Medicaid Expansion in Pennsylvania • Organized by the Pennsylvania Health Access Network • Launched a photo campaign with pop-up photo booths outside hth ctrs, city parks, etc. • Traditional and social media vital to success • Used Facebook to collect stories, share photos, promote events

  16. Lives on the Line: Demand We Expand • Facebook Campaign: https://www.facebook.com/pahealthaccess Find out more at www.coverthecommonwealth.org (including how to register for free bus ride/car pool).

  17. Lives on the Line • Facebook page “cover the commonwealth” • Infographics, short reports, data sources, daily clips, calls to action • Sample tweets I support healthy hospitals, insured workers & quality, new jobs for PA. I support #Medicaid Expansion. #ACA4PA #pabudget I support #MedicaidExpansion b/c it saves PA taxpayers, hospitals & working families $ #pabudget

  18. Impressive Media Coverage

  19. June 12, 2013 – Rally in the State Capital Harrisburg action to demand Governor Corbett and state legislators bring health care reform to Pennsylvania.

  20. They WON! • BREAKING: Pennsylvania just became the 28th state to #ExpandMedicaid. CMS announced approval of a modified version of #HealthyPA • They fought off work requirements that the state wanted • Advocates plan to work toward full expansion under new Governor

  21. A few take-aways • Digital media is not a silver bullet • Success ≠ Going Viral • We don’t need to be on every platform (i.e., Facebook, Twitter, LinkedIn, YouTube, Vimeo, Vine, Instagram, Pinterest, etc.) • In other words: do what you can, with what you have, where you are • We can learn from each other • It’s not as hard as you think… and it works!

  22. Tailoring Stories Exercise • How would you tailor Felipa’s story to your audience? • How would you deliver it? Which communications channels would be best? • Who would be an effective messenger? 

  23. For more information visit us atwww.communitycatalyst.orgwww.jhartfound.org Amy Berman amy.berman@jhartfound.org Renée Markus Hodin rmhodin@communitycatalyst.org Carol Regan cregan@communitycatalyst.org

More Related