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Effective Social Media Strategies for Community Engagement and Management

Discover how to choose the right social media tools for your community's needs. Clearly define your mission and understand the purpose behind your engagement—whether interactive or informational. Address critical aspects like content management, moderation, and safety protocols. Learn how to set roles, handle negative posts, and ensure a secure online environment. With guidance on policies and popular tools including Facebook and Twitter, you’ll create a meaningful online presence that fosters community building while ensuring effective information sharing.

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Effective Social Media Strategies for Community Engagement and Management

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Presentation Transcript

  1. Social Media Choose your tools & use them well

  2. What is your mission? • Be clear with purpose. • Interactive or Bulletin Board? • Community Building or Information Sharing? • Private or Public? • Simple or Robust?

  3. Who is in control? • Clearly define roles. • Who can change the site? • Who can edit, proof and approve of content? • What is the content? • If the site is interactive, who moderates?

  4. Good post, bad post • Know your limits. • What happens if someone posts something negative or disparaging? • What are the parameters for posting? • Will comments be removed? • If so, what is the criteria for removal? • Who has the power to decide? • How often will the site be monitored? • If someone repeatedly breaks the rules, will they be blocked?

  5. Keep it safe • Be proactive and avoid security pitfalls. • How will spam or solicitations be handled? • How often will the password be changed?

  6. Policy ELEMENTS:build a resolution • Formal Resolution Heading • Subject • Purpose • Authority • Responsibility and Control • Use Guidelines • Content Management • Certification & Execution • Consult with Legal Counsel

  7. Popular tools • Facebook • Twitter • NextDoor • Blogger • Survey Monkey • HOA-Specific Site Hosts • Google Alerts • WebEx • Skype

  8. Happy facebooking! • Cheryl Paul, cmca • Community Manager • The Management Group • cheryl.paul@tmgnorthwest.com

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