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Governing Your Corporate Website How-To Guide

Executive Summary This How-To Guide has been designed to provide practical advice for preparing and implementing a corporate website governance policy. Read this brief 2-page guide to learn: The Importance of Governing a Corporate Website Create a Website Governance Document What Goes Into a Privacy Policy Action Plan for Regulating Your Website Support Governance With Our Privacy Policy & Terms of Use Policy Read this report to learn how govern your coporate website. Create a Website Governance Document to establish guidelines for corporate website usage and support that document with a Privacy Policy & a Terms of Use Policy Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.

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Governing Your Corporate Website How-To Guide

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  1. Executive Summary Governing your C orporate Website You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation. Use Demand Metric's downloadable Privacy Policy template, and Terms of Use template as a base-line when creating these essential website policies. What Goes into a Privacy Policy? • W hat I nformation W e Collect - this section outlines what information you collect, including name, contact details, credit information, etc. • How W e Use This I nformation - the purpose for collecting information. • W ho W e Share This I nformation W ith - documents who, if any, third- parties will receive information that your organization is collecting. Action Plan: 1.Define User Scenarios - document why different types of users will navigate to your website. Gather your information requirements so that you can include these in your Privacy Policy and Terms of Use. 2.Set your Privacy Policy - use Demand Metric's downloadable Privacy Policy template to get the ball rolling with customizing your unique policy. 3.Determine Terms of Use - add your organization-specific terms & conditions to Demand Metric's downloadable Terms of Use template. 4.Obtain Legal Counsel - consult your legal team when you have finished your draft policies to ensure you have captured your organization's requirements adequately. 5.Post your Policies - upload your policies to the corporate website. 6.Update as Necessary - as your organization makes changes to its website strategy or operating processes, update your website policies accordingly. Bottom-Line: Before you launch your corporate website, be sure to govern its usage with a Privacy Policy & Terms of Use. © 2009 Demand Metric Research Corporation

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