Purchase Process Diagram

1. Purchase Process Diagram Purchase Process Diagram Need #1 #2 #3 #4 Research Evaluation Purchase Review Recognition 1. Need 2. Research 3. Evaluation 4. Purchase 5. ReviewDescription of Activity: Description of Activity: Description of Activity: Description of Activity: Description of Activity:• Need Recognition: • Research: • Evaluation: • Purchase: • Review: o Identification of o Search for o Assessment of o Purchase of the o Did the purchase Problem or solutions to alternatives product/service accomplish its opportunity problems and/or o Gather detailed that satisfies the objective? opportunities information need o Were any risks about solutions realized? Buyer Action Buyer Action Buyer Action Buyer Action Buyer ActionDescription: Description: Description: Description: Description:• Buyer becomes • Buyer finds our • Buyer evaluates our • Buyer makes • Buyer reviewsaware of a problem or solution solution vs. decision to purchase a product or serviceopportunity • Buyer finds competitive solutions solution • Buyer becomes a• Buyer agrees they competitive solutions • Buyer enters “trial” product/servicehave the same of our solution and enthusiast, critic orproblem competitive solutions they are indifferentDuration: 1 day Duration: 30 days Duration: 30 days Duration: 1 hour Duration: On-GoingInfluencers: Thought Influencers: Thought Influencers: Influencers: IT, Influencers:leaders leaders, review sites, Customer service Marketing, Sales Customers, Internal customers departments Seller Action Seller Action Seller Action Seller Action Seller ActionDescription: Description: Description: Description: Description:• Build “need” into key • Optimized website • Online “Free” Trial • Secure checkout • Satisfaction surveymessaging • Whitepaper • Email marketing & • Provide a safe • New releases• Write problem and • Case Studies lead nurturing purchase environment • Product developmentsolution copy • Lead capture schedule

2. Purchase Process Diagram Need #1 #2 #3 #4 Research Evaluation Purchase Review Recognition 1. Need 2. Research 3. Evaluation 4. Purchase 5. ReviewDescription of Activity: Description of Activity: Description of Activity: Description of Activity: Description of Activity:• Need Recognition: • Research: • Evaluation: • Purchase: • Review: o Identification of o Search for o Assessment of o Purchase of the o Did the purchase Problem or solutions to alternatives product/service accomplish its opportunity problems and/or o Gather detailed that satisfies the objective? opportunities information need o Were any risks about solutions realized? Buyer Action Buyer Action Buyer Action Buyer Action Buyer ActionDescription: Description: Description: Description: Description:• Enter Description • Enter Description • Enter Description • Enter Description • Enter Description• Enter Description • Enter Description • Enter Description • Enter Description • Enter Description• Enter Description • Enter Description • Enter Description • Enter Description • Enter DescriptionDuration: X day(s) Duration: X day(s) Duration: X day(s) Duration: X day(s) Duration: X day(s)Influencers: Enter Influencers: Enter Influencers: Enter Influencers: Enter Influencers: Enter Seller Action Seller Action Seller Action Seller Action Seller ActionDescription: Description: Description: Description: Description:• Enter Description • Enter Description • Enter Description • Enter Description • Enter Description• Enter Description • Enter Description • Enter Description • Enter Description • Enter Description Purchase Process Diagram Need #1 #2 #3 #4 Research Evaluation Purchase Review Recognition 1. Need 2. Research 3. Evaluation 4. Purchase 5. ReviewDescription of Activity: Description of Activity: Description of Activity: Description of Activity: Description of Activity:• Need Recognition: • Research: • Evaluation: • Purchase: • Review: o Identification of o Search for o Assessment of o Purchase of the o Did the purchase Problem or solutions to alternatives product/service accomplish its opportunity problems and/or o Gather detailed that satisfies the objective? opportunities information need o Were any risks about solutions realized? Buyer Action Buyer Action Buyer Action Buyer Action Buyer ActionDescription: Description: Description: Description: Description:• Enter Description • Enter Description • Enter Description • Enter Description • Enter Description• Enter Description • Enter Description • Enter Description • Enter Description • Enter Description• Enter Description • Enter Description • Enter Description • Enter Description • Enter DescriptionDuration: X day(s) Duration: X day(s) Duration: X day(s) Duration: X day(s) Duration: X day(s)Influencers: Enter Influencers: Enter Influencers: Enter Influencers: Enter Influencers: Enter Seller Action Seller Action Seller Action Seller Action Seller ActionDescription: Description: Description: Description: Description:• Enter Description • Enter Description • Enter Description • Enter Description • Enter Description• Enter Description • Enter Description • Enter Description • Enter Description • Enter Description