1 / 18

Welcome to the 12 th Technotreat

Welcome to the 12 th Technotreat. Thanks to all sponsors, participants & especially Eileen Kramer – without whom I shudder to think John Luff – Dictator of Demos HPA Board, TR Committee, Staff

demi
Télécharger la présentation

Welcome to the 12 th Technotreat

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome to the 12th Technotreat • Thanks to all sponsors, participants & especially • Eileen Kramer– without whom I shudder to think • John Luff – Dictator of Demos • HPA Board, TR Committee, Staff • Peter Fannon, Laurin Herr, Jim Houston, Glenn Kennel, Thomas MacCalla, Peter Putman, Stephen Stough, Charles Swartz, and Peter Symes Mark Schubin, HPA Technology Retreat, 2006 February 22

  2. The Basics • The schedule rules – my watch is official • Power in first two rows; wireless free: STSN_conf • Two non-concurrent demo sessions • tonight (with drinks) and Friday afternoon • other times by mutual agreement • Sign-up for tomorrow night’s game • players, spectators, bus riders must sign up • Door prize Friday afternoon – be there! • Quizzes – all are eligible, place entries in bowl by session end with your name & quiz number – fabulous prizes! • Speakers: Give your presentation to Eileen for posting Mark Schubin, HPA Technology Retreat, 2006 February 22

  3. The Technology Year in Review • Highlights: • The new HD continuum: • V-rez: 480 (display, 540 imager) to 2160 • H-rez: 640 (display, 960 imager) to 5760 • Aspect ratio: 1.25:1 to 2.4:1 (displays) • The new financial environment: • HDTV camcorder list price <$800 • 1 GB card <$50 (less with rebates) • $2 downloads are a business Mark Schubin, HPA Technology Retreat, 2006 February 22

  4. Acquisition - I • Audio: • Pin-Mic • Animation: • Hello Stage w/lip sync - $20 • Mounts: • P+S Skater, Manfrotto Fig-Rig, Steadi Merlin Mark Schubin, HPA Technology Retreat, 2006 February 22

  5. Acquistion - II • Mounts, continued: • oconnor “HD” series • Lighting: • Lowel Ego “digital” • Lenses: • Vision Imaging III Digital Parallax Scanner • Cameras: • $29.99 320x240 (QVGA) PDT at CVS • 1.4-inch viewfinder, “not up to VHS” Mark Schubin, HPA Technology Retreat, 2006 February 22

  6. Acquisition - III • Cameras, continued: • >30,000 HDV camcorders by March 2005 • Sanyo Xacti HD1 camcorder $799.99 MSRP • AVC codec (>41 minutes/ 2GB) • 1280 x 720p, 1/3-inch • SD card recording • Red – 4520 x 2540, S35-size, Oakley $ • Kinetta “concurrent photon amplification” • Some trend away from 2/3-inch • 1/3-inch HD camcorders, S35 D-cinematography Mark Schubin, HPA Technology Retreat, 2006 February 22

  7. Storage • Media: • First time in 50 years no new VTR format • Disks – optical & magnetic • Flash – <$50/GB • Non-proprietary - Infinity: • Iomega Rev Pro, CompactFlash • Holographic to 3.9 TB/disk • Consumers: • DVD: • recorders <$100 (<$70 after rebate) • blanks <$0.25, movies <$4 • Blu-ray/HD DVD: 7 million non-HDCP HDTVs • All-channel recorders in Japan & UK NME red laser 40 GB/disk Mark Schubin, HPA Technology Retreat, 2006 February 22

  8. Audio consoles: Avid Venue & Studer Vista pass audio during crash Compression: HE-AAC 5.1 48 kbps JPEG2000 production Beyond AVC and VC-1 in progress MPEG-2 lives! HDV, XDCAM HD Sony Pictures HD Blu-ray disks Digigami says MPEG-2 superior at those rates 720/60p in 1.6 Mpbs Zaxel lossless 2.7:1 Processing Mark Schubin, HPA Technology Retreat, 2006 February 22

  9. 1950-vintage TK-31 camera Mark Schubin, HPA Technology Retreat, 2006 February 22

  10. Distribution • 10 Gb Ethernet • Avid DNxchange: HD on SDI • Digital Terrestrial TV • Analog cutoff 2009 Feb 17 • clerical error may send back • 51st anniversary of TV’s saint • No 5th-generation LG STBs yet • Video-on-Demand moves to the Internet • Mobile TV begins in earnest (4 systems) • QVGA (320 x 240) considered “higher quality” RCA 27F634T 27-inch non-HDTV $459 MSRP Mark Schubin, HPA Technology Retreat, 2006 February 22

  11. Relative Visual Sizes movie theater screen 60-inch 16:9 TV @ 9 feet 27-inch TV @ 9 feet 1.4-inch TV @ 18 inches 2.5-inch TV @ 18 inches Mark Schubin, HPA Technology Retreat, 2006 February 22

  12. Repurposing Is an Issue • “24: Conspiracy” • One minute long • Non-union • 70% close-ups • Extra-large bullet holes • Double the blood • Louder effects • $1 x 1% of U.S. mobile subs = $2 million Mark Schubin, HPA Technology Retreat, 2006 February 22

  13. Presentation • Mobile products as severs • e.g., Icuity • Hide the TV • Reversica Gyre 6300 • Philips Miravision • OLED? SED? • And what is HDTV? Mark Schubin, HPA Technology Retreat, 2006 February 22

  14. HDTV 5:4 5:3 4:3 KLV-S19A10 1280 x 768 MFM-HT95 1280 x 1024 KV-32HS420 KD-SR60XBR1 1920 x 1080 VPL-HS51 1280 x 720 KDL-40XBR1 1366 x 768 KDE-42XS955 1024 x 1024 not counting SD and “analog” sets Mark Schubin, HPA Technology Retreat, 2006 February 22

  15. “HDTV Televisions” “I’m looking for an HDTV compatible TV” All “HDTV” All 4:3 14DLV75 640 x 480 27F634T “SDTV Digital Stereo TV” 15MF605T CT-27HL15 TX-R2765 Mark Schubin, HPA Technology Retreat, 2006 February 22

  16. And Don’t Forget the Rest 70% of 2005 TV sales to U.S. dealers were non-HD, non-widescreen 220 x 176 2.2-inch 5:4 262k color 320 x 240 2.5-inch 4:3 65k color Original 30-foot Jumbotron at Tampa Stadium 240 x 192 Mark Schubin, HPA Technology Retreat, 2006 February 22

  17. January 1 • U.S. TV households 110.2 M – 98% N • VCR (not including combos) – 90% C • DVD (not including computers) – 82% C • Stereo Sound (in TVs only) – 76% C • Cable – 65% (September) A • Home theater sound system – 36% C • Satellite – 31% C • B&W TV – 29% C • Projection – 23% C • LCD – 22% C • HDTV displays – 17%* C • Widescreen – 14% C • DVR – 11% C • DTT reception circuitry (TV & STB, used or not) – 8% C • HD cable – 3.4% K • HD satellite – 1.6% K A – NCTA C – CEA K – Kagan N – Nielsen *7-12 of the 17 have no HDCP Mark Schubin, HPA Technology Retreat, 2006 February 22

  18. Cameron Diaz Looks Fine on HDTV See any horrible “pockmarks”? At 300 dpi, a magazine cover has far more detail than does HDTV Questions? Mark Schubin, HPA Technology Retreat, 2006 February 22

More Related