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Be Bold. Be Glamorous. Be You. - M.A.C. Lipsticks Strategy Overview

Explore the advertising strategy for M.A.C. Cosmetics Lipsticks, targeting middle-class females aged 17-45 in the USA. Benefit from express individuality with confident, individualistic, and glamorous tones. Developed by Sisi Guo, Brandi Cole, Aftab Ahmed Khan, Giancarlo Carlo, Nayira Tillyaeva, Fernando Untiveros.

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Be Bold. Be Glamorous. Be You. - M.A.C. Lipsticks Strategy Overview

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  1. Advertising Team B Strategy Overview: Product: M.A.C. Cosmetics Lipsticks Target Market: Primarily middle class females, ages 17 to 45 of various ethnicities. Country: USA- PDI:40 IDV:91 MAS:62 UAI:46 LTO:29 Benefit: Express Individuality Tone/Character: Confident, individualistic, glamorous SisiGuo, Brandi Cole, Aftab Ahmed Khan, Giancarlo Carlo, NayiraTillyaeva, Fernando Untiveros

  2. Be Bold. Be Glamorous. Be You. Be

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