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Independent Publishers’ Session

Independent Publishers’ Session. Balancing renewals and acquisition. “All things being equal…”. Increasing subscription volumes. Reduce CPO Improve renewal rates Spend more money. Where do you want to be?. Increasing subscription volumes. Are your renewal rates increasing?

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Independent Publishers’ Session

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  1. Independent Publishers’ Session Balancing renewals and acquisition

  2. “All things being equal…”

  3. Increasing subscription volumes • Reduce CPO • Improve renewal rates • Spend more money

  4. Where do you want to be?

  5. Increasing subscription volumes • Are your renewal rates increasing? • Are more subscribers on DD? • Are you maximising low CPO routes? • Are you testing? • What is the size of the market?

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