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Team Sony

Team Sony. Team Members Xavier Ortiz Mark Leaver Alyssa Walsh Amanda Arvin. Team Description: We’re awesome Product: Sony Reader Market Position: Low-Cost Alternative to others available on the market. Strategy. Selling a comparable product at a significantly lower cost.

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Team Sony

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  1. Team Sony Team Members • Xavier Ortiz • Mark Leaver • Alyssa Walsh • Amanda Arvin • Team Description: We’re awesome • Product: Sony Reader • Market Position: Low-Cost Alternative to others available on the market.

  2. Strategy • Selling a comparable product at a significantly lower cost. • Our definition of winning is gaining a larger share of the market. • Profit

  3. Opportunities and Risks Opportunities Risks Consumer Recognition of Sony Fast-Paced Industry Technology is Evolving • Brand Power of Sony • Low Cost • Distribution • Resources and Capabilities: • Cheap Production • Capital • Marketing (for the Company) • Resources and Capabilities Needed: • Marketing (Specifically for the Reader) • Research and Development

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