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Body Wars!™

Body Wars!™. Creators Mackenzie Mapes : mapes@nursing.upenn.edu Antonette Shaw: antshaw@nursing.upenn.edu Kristen van der Veen : kva@nursing.upenn.edu. The Problem.

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Body Wars!™

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  1. Body Wars!™ • Creators • Mackenzie Mapes: mapes@nursing.upenn.edu • Antonette Shaw: antshaw@nursing.upenn.edu • Kristen van derVeen: kva@nursing.upenn.edu

  2. The Problem

  3. - Displays prevalence rates of combined sample of 6th, 8th, 10th and 12th graders collected from 2009 Pennsylvania Youth Survey (PAYS) Report.- PAYS records highest lifetime prevalence-of-use rates for: alcohol (55.8%), cigarettes (29.6%), smokeless tobacco (22.2%), marijuana (12.4%) and inhalants (11.3%).

  4. Objective To educate adolescents through an interactive game that supports various learning styles. • Active learning incites knowledge that the teens will take with them and share with their peers, family, & friends. • Understanding their anatomy encourages ownership over their bodies, thus promoting healthier behaviors. • Integration of the anatomy with health knowledge in subsequent rounds of the game leads to empowerment.

  5. Body Wars!™

  6. T P C T P C T C P P C T T P C C P T T P C P C T T

  7. Target Audience • Marketable to multitude of environments and customer types, while still being able to maintain focus on high-risk adolescents. Target groups to use Body Wars include: • Juvenile Detention Centers • After-school programs and camps • Teen focused alcohol and drug counseling centers • Low-income school districts • Re-entry programs (for previously incarcerated youth) • Marketing segments for potential buyers include: • Educational conferences • Nursing conferences • American Nursing Association, Association of Community Nursing Educators, State Nursing Meetings in target states • National Center for Juvenile Justice • City council education initiatives • Direct to Juvenile Detention Centers, camps (e.g. Upward Bound), and afterschool programs • Bookstores, Educational and Science Game Stores Philly First

  8. Why Body Wars!™? • In researching the health education market, there are limited options targeted to high-risk adolescents in the same format as Body Wars!TM. • According to Child Trends 2008: • “At-risk youth are reachable. Many of the most successful reproductive health interventions specifically target minority youth from low-income areas” • Successful programs “do not explicitly focus on reproductive health issues, but instead seek to improve development in general.” • Success is ensured through “high-quality interventions across the life course as a means to improve all youth outcomes, including reproductive health.”

  9. Impact • Previously tested in the Philadelphia Youth Study Center with 47 youths 13-19 years old, both female and male target groups. • Received community service hours for court hearings • Educators received exemplary feedback from staff at Study Center who actively participated in game with youth players • Positive feedback from youths stating how much fun they had and how much they learned • Future Clients – People’s Emergency Center: West Philadelphia (http://www.pec-cares.org/) • Provided by Antoinette Jackson-Aziz, Drug & Alcohol Counselor: • Description: “Our organization services individuals from 0-80 both male and female.  Most of the people that we service are on or below the poverty level but there are some exceptions in the community.  Anatomy has not been a priority for most of them.  Most are willing and eager to learn since that is the atmosphere that we create.” • PEC’s Needs: “AIDS awareness, violence awareness, sexual assault awareness, Drug and Alcohol awareness, and body awareness - meaning how the body works and what does not work for the body.” • Benefit to your institution: “I believe that your game provides a non-threatening way to teach both adults and children how their body works and what activity and toxins can be detrimental to there health. This lesson can be taught in a fun and competitive manner.”

  10. Potential Expansion Following successful development and launch of the board game version of Body Wars!TM into local institutions and charter schools in the next calendar year, Body Wars!TMwill then expand into the following forms over the next 3-5 years: • E-Resources • Phone Apps • Website Resource Bank • Additional Educational Topics • Additional Game Platforms • Video Games • Computer Games • Live Multiplayer Online Game

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