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Innovation in practice

Innovation in practice. Richard Carrick, Chief Executive. Who will the winners be?. UK holiday companies Those that control their costs – only certain thing Spend smartly where it adds value Lean & flexible Right product & delivery Effective promotion, distribution & timing Partners

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Innovation in practice

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  1. Innovation in practice Richard Carrick, Chief Executive

  2. Who will the winners be? • UK holiday companies • Those that control their costs – only certain thing • Spend smartly where it adds value • Lean & flexible • Right product & delivery • Effective promotion, distribution & timing • Partners • Innovators

  3. Myths of Innovation • Innovation involves quantum leaps • Only geeks can innovate • Innovation requires genius • Innovation costs the earth ……it’s not easy, but it’s not magic either

  4. How do you innovate? • You ride consumer waves • Spot, climb on & ride • Tesco, Virgin, Innocent

  5. What makes a successful product? • Relevance – music, food, fashion, art, beauty, sport, government, media • Design – contemporary look; stylish – of now • Research • Instinct • Persistence & obstinacy • Some investment • Effective promotion • Delivery

  6. What are the waves in our sector? • Time management • Guilt – partner & family • Disposable income • Fuel, greenery & drivetime • Contemporary – celeb, style etc • Sport & activity

  7. Sport • 21% of UK adult population aged 16+ take part regularly in sport & active recreation on a 3x30x4 basis (8.5m people) • Males - 23.7%; Females – 18.5% • 16-24 - 32.7%; 35-44 - 24.7%;55-64 – 16%; 75-84 – 6% • Lowest SEGs – 16.3%; Highest - 25.1% • South East 22.6%; West Mids 19.3%

  8. Who plays sport?

  9. Sport England Strategy 2008-2011 • High level of commitment – key element of 2012 • Objectives: • 1m more people doing sport by 2012-13 (23.75%) • Reduction in post 16 drop off in at least 5 sports by 2012-13

  10. The Hoseasons Opportunity • To offer the biggest & widest range of sport & activity holidays in the UK by 2012 • Currently 425 park & lodge locations • 2,200 cottage locations • 200 boatyards • 850 villas & 100 apartment locations • Some form of sport & activity takes place at almost all these locations

  11. So, when times get tough… • Hunker down • Control cost • Don’t short change the customer • Play to your strengths • Partner • Innovate & differentiate • Prepare for the recovery

  12. Trust your instincts, listen to the cab driver, not the government or the banks!

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