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Maximizing Donations: 21st Century Strategies for Non-Profit Organizations

This presentation led by Brett Gilmer, Howard LeBoeuf, and Nathan Schuh focuses on innovative strategies to address modern development challenges faced by non-profit organizations. Participants will learn how to exceed fundraising goals by maximizing individual and corporate donations. Key topics include leveraging historical data to identify potential benefactors, analyzing past fundraising successes, and optimizing solicitation efforts. Attendees will also gain insights on effective donor communication and strategies to generate sustainable revenue, especially during peak giving seasons.

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Maximizing Donations: 21st Century Strategies for Non-Profit Organizations

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Presentation Transcript

  1. Addressing development challenges in the 21st century Strategies to maximize corporate and individual donations for the modern non-profit organization • Presenters • Brett Gilmer • Howard LeBoeuf • Nathan Schuh

  2. Purpose: • To help the organization maximize resources in the development department to: • Exceed annual fund raising goals • Identify and grow revenue generated by existing donors • Target and develop new benefactors using historical data

  3. Past Fundraising Highlights 2012 2013 $6,597,000 Donated 280 solicitations • $6,560,000 Donated • 241 solicitations

  4. Historical Funding by Source

  5. Historical Funding by General Purpose

  6. Historical Funding by Specific Purpose

  7. Funding by Source & Specific Purpose

  8. Funding by Source & Specific Purpose

  9. Most Satisfactory Gifts by Source

  10. Least Productive Gifts by Source

  11. Fund Raising by Location and Source

  12. Vital Statistics By Source • Individuals Contribute Largest Portion • Totaling $8.4 million for 2012-13 • Average $18,500 per contribution • Received 50% of requested amount • Average two-month lead time • Companies Contribute Largest Individual Gift • Totaling $3 million for 2012-13 • Average $99,000 per contribution • Received 75% of requested amount • Average one-month lead time

  13. Seasonal Tendency of Fund Raising

  14. Percentage of Funds Received by Qtr

  15. Lead Time by Source

  16. Lead Time by Source & Specific Purpose

  17. Lead Time for Funds (Whole Dataset)

  18. Recommendation by Month • Don’t be afraid to challenge your donors during peak giving season: • When you ask for a lot you receive a lot • June to August in 2012 • March to August in 2013 • Organize a fundraising event or drive for March, April, and May • Take advantage of tax returns • Increase revenues for whole year by improving three moderate months

  19. Strategies to Drive Results • 1) Increase Overall Quantity of solicitations • 2) Increase quality of solicitations • Target existing donators for higher contribution • 3) Target specific demographics for higher yield donations

  20. Tips When Asking • DON’T: Surprise them • DON’T: Be boring • DON’T: Talk too much • DO: Research your donors • DO: Ask them for advice • DO: Always ask for a specific amount

  21. Questions?

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