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Trysting Tree Golf Club

Trysting Tree Golf Club. Course Information. Course built and opened in 1988 Owned by the university Intended as an inexpensive place for students to play OSU receives all profits from play of the course Pro shop and restaurant owned by Golf Pro (Sean Arey). Course Features.

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Trysting Tree Golf Club

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  1. Trysting Tree Golf Club

  2. Course Information • Course built and opened in 1988 • Owned by the university • Intended as an inexpensive place for students to play • OSU receives all profits from play of the course • Pro shop and restaurant owned by Golf Pro (Sean Arey)

  3. Course Features • 18 hole course • Pro Shop • Restaurant coming soon!!! • Driving range • 3-hole mini course • Chipping/putting greens • Golf cart rental • Beverage cart Tiger can’t wait!

  4. Course Events • Annually hosts high school state tournament • Home course for OSU golf team • Hewlett-Packard summer league • Five local high schools’ home course • OSU golf classes • Junior golf program

  5. Three Areas of Focus • Course • Pro Shop • Restaurant

  6. Current Course Situation • Happy with with current level of golfers per year (they sell 50,000 rounds per year) • Students and H.P. employees are target market • Shift towards H.P. as a target market heightens the demand for services

  7. Course Recommendations • Create an online presence • Rates and contact information • Online tee time signup • Post hourly course weather conditions • Event information • Website cost = $550 Diamond Woods

  8. Three Areas of Focus • Course • Pro Shop • Restaurant

  9. Current Pro Shop Situation • Heavy competition from • Fiddler’s Green On-Course Pro Shop • Internet golf sites • Low inventory turnover for club sets • Seller of Beaver golf paraphernalia

  10. Pro Shop Recommendations • Offer custom club fitting only • Create a very personalized experience • Decreases on hand inventory • Carry a larger selection of Beaver wear

  11. Three Areas of Focus • Course • Pro shop • Restaurant

  12. Current Restaurant Situation • Cost $500,000 to build • Grand opening scheduled for May 1st • Will have a Beavers sports bar theme • Will carry beer and wine • Built due to customer demand

  13. Restaurant Recommendations • Promote internally • Golf score = pint price • Punch card for half price food • Buy one meal get one free with Pro Shop purchase • Promote externally • “Club for Plug” with local radio station • Newspaper coupon

  14. Recommendation Costs • Actual price of pint (negligible) • Average cost of $4 for half off meals • Average cost of $7 for buy one get one free coupon • “Club for Plug” cost would range from $60 to $90 depending on club • 2 x 5 ad in the Barometer cost $200

  15. Recommendation Recap • Course • Create an online presence • Pro Shop • Custom clubs and Beaver wear • Restaurant • Heavy internal promotion • Light external promotion

  16. Questions or Comments?

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