A Brief Guide On The Mass Communication Courses Offered These Days

1. A Brief Guide On The Mass Communication Courses Offered These Days Once considered the last recourse for job seekers, mass communication in the previous decade has transmuted into a serious career choice for the youngsters nowadays. The growth of technology, government's relaxed policies and the augmented purchasing power of the intensifying middle class and their changing lifestyle has been the chief driving force for this growth. Furthermore, the satellite networks, a series of Radio channels (FM) have also assisted in the growth. Print media has also made an outstanding progress and masses of Hindi, English and regional newspapers and periodicals have come up in the marketplace. Today mass communication industry is not just restricted to its nation's boundary but has reached worldwide. It also covers all the newest updates and present happenings around the world. The other progress in mass communication industry is advertising agencies.

2. Several big and small advertising agencies have come about in the market and there are quite a few career alternatives reachable for mass communication graduates. Needless to say that the development in the industry has generated an escalating job market for the industry, this in sequence has been contributory in setting up of institutions offering mass communication courses like Ph.D. in mass communication. Mass communication course is a comprehensive term which is a union of the study of all mass media that aids communicate with the public. Henceforth, this course embraces within its purview the study of journalism - television or radio journalism or print journalism, marketing and public relations, marketing. With the widening of the definition of mass communication of late, the courses now also consist of specializations like radio jockeying, event management, film making, etc. In India, mass communication has advanced into a highly widespread arena of study and all at once offering a challenging and optimistic career prospect. Numerous institutes across the nation, in the metros and in the smaller cities these days offer mass communication courses at diverse levels. One can opt for a diploma, PG diploma, undergraduate, postgraduate and even doctoral programmes like Ph.D. in mass communication. The eligibility criteria vary as per the level of course. Maximum of the institutions that offer Ph.D in mass communication courses conduct an exam and subsequently a personal interview as selection benchmarks. Students pursuing admission to such courses necessitate more than average writing skills, good knack over the language, an imaginative mind in case of ads or film making and an interest in current affairs if it is in reporting.