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The AutoLawner, an innovative solution in the lawn care industry, uses cutting-edge technology to localize vehicles in outdoor environments, offering significant cost savings and operational efficiency. With a primary target market of professional landscape and tree care services, this automated lawnmower will help businesses improve their operational outputs. After only 13 months, the total customer costs are recovered, making AutoLawner an attractive investment. Our strategy includes direct customer outreach and partnerships with manufacturers, with long-term success leading to potential acquisition by a lawnmower manufacturer.
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Opportunity Analysis Project By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou
The Market • Target market: Professional landscape, lawn care and tree care services industry • “We are always interested in technology that would make our operations cheaper and more efficient.” - Stonebrae Country Club Green Superintendent • Secondary Sources
The Technology • A Method for Localizing Vehicles in Outdoor Environments
Total Customer Costs Break even after only 13 months!
Price Breakdown Total: $21,475
Sales Strategy • Short-term • Target customers directly • Longer-term • Partner with competing manufacturers • Exit Strategy • Acquired by lawnmower manufacturer
Conclusion An automated lawnmower using our technology offers our customers large cost savings and convenience in their lawn mowing needs. We will mow down the competition. ™