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THE MERGER OF INTERESTS On sustainability and benefits in the construction sector

THE MERGER OF INTERESTS On sustainability and benefits in the construction sector. Prof. Anke van Hal MSc PhD FIEC Conference Cypres 28 th May , 2010 Center for Sustainability Nyenrode Business University.

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THE MERGER OF INTERESTS On sustainability and benefits in the construction sector

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  1. THE MERGER OF INTERESTSOn sustainability and benefits in the construction sector Prof. Anke van Hal MSc PhD FIEC Conference Cypres 28th May , 2010 Center for Sustainability Nyenrode Business University

  2. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDTurbulent times Bronnen: www.clubofrome.org, www.nu.nl, www.algore.com

  3. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhD The merger of interests Source: CfS Nyenrode

  4. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDHistorical perspective Historical perspective related to sustainability: • The phase of cleaning up, pre-1985 • The phase of controlling, 1985 till 2007 • The phase of integration, since 2007

  5. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDHistorical perspective

  6. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDTransition phase

  7. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDParties involved

  8. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDDivision model Financially driven the traditional craftsman (no initiatives on behalf of sustainability, legislation and jurisdiction are leading) concerned partners (aware of the urgency of sustainability, step-by-step adaptation) Persistent Change-minded sustainable leaders (sustainability self-evident, founding fathers) innovative leaders (innovation as driver, sustainability as a challenge, change of courser their way) Socially driven 8

  9. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDThe division model in the transition period

  10. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDA small experiment A B C D The traditional craftsman: 20 40 60 70 % The sustainable leader: 5 5 5 5 % The innovative leader: 15 10 5 5 % The concerned partner: 60 45 30 20 %

  11. The merger of interests Source: CfS Nyenrode THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities 11

  12. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities

  13. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Cost reduction • Save on non-renewable resources • Save on environmental costs • Reduce costs by supply chain cooperation Short term Long term Creating quality 13

  14. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Save on non-renewable resources Pictures: Joost Brouwers

  15. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Save on non-renewable resources Pictures: www.oranje-bv.nl

  16. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Save on environmental costs Ford Rouge Center, Dearborn Source: www.greenroofs.org

  17. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Reduce costs by supply chain cooperation Q-dwellings in the Netherlands Source: MIII architects

  18. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Cost reduction • Manage environmental business risks • Stay ahead of new jurisdiction • Encourage appropriate jurisdiction • Save on non-renewable resources • Save on environmental costs • Reduce costs by supply chain cooperation Short term Long term Creating quality

  19. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Cost reduction • Manage environmental business risks • Stay ahead of new jurisdiction • Encourage appropriate jurisdiction • Save on non-renewable resources • Save on environmental costs • Reduce costs by supply chain cooperation Short term Long term • Offer sustainable product/services that feed the needs of the target group • Adjust existing products services Creating quality 19

  20. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Offer sustainable products/services that feed the needs of the target group Exterior en interior Genzyme Headquarters Source: CEO Genzyme

  21. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Adjust existing products/services ‘Click-Brick’ Bron: www.daasbaksteen.nl

  22. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Cost reduction • Manage environmental business risks • Stay ahead of new jurisdiction • Encourage appropriate jurisdiction • Save on non-renewable resources • Save on environmental costs • Reduce costs by supply chain cooperation Short term Long term • Market sustainable product/services so that is feeds the needs of the target group • Adjust existing products services • Develop new products/services • Redesign • Re-imagine Creating quality 22

  23. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Redesign Sun terp Source: www.zonneterp.nl

  24. THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTORPROF. ANKE VAN HAL MSc PhDCreating business opportunities Re-imagine: living machine Baima Canal, South China – before and after Bron: Jonathan Todd

  25. THE MERGER OF INTERESTSOn sustainability and benefits in the construction sector Thank you for your attention 25

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