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4 Audit And Monitoring Tools To Achieve High Ranking In SERP

SERPs, i.e Search engine result pages are web page listings that return search results based on a keyword query entered by a reader. Whenever you search for a keyword on a search engine the result displayed on your screen is called SERP.

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4 Audit And Monitoring Tools To Achieve High Ranking In SERP

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  1. 4 Audit And Monitoring Tools To Achieve High  Ranking In SERP       SERPs, i.e Search engine result pages are web page listings that return search results based on  a keyword query entered by a reader. Whenever you search for a keyword on a search engine the  result displayed on your screen is called SERP.  SERP results are of two types:- 1.Organic Search    Organic results are referred to as a “free” or “natural” result. It denotes the listing of the  web pages, that are most relevant to the search query entered by the user. Getting a higher  ranking in the organic results over the search engines is the purpose of​ SEO​. According to  Hubspot, 35% of organic ads get the results for the keyword searches.    2.Sponsored search     Sponsored results are also called as paid search. It denotes to the advertisements that are  displayed above the organic results. Many websites run their paid search ads on search engines,  where they pay for getting more visibility. Paid ads are always shown on top when you search  for any search queries with keywords. Almost 65% of paid ads get the results for the keyword  searches.  

  2. SERP’s, main components are a search query, organic links, and sponsored links, etc which  helps in the listing of the webpages. SERP’s contain specific types like images, videos, news and  blogs.        Tools used to achieve high ranking in SERPs are    1.Google Webmaster tool    ​Webmaster tool i.e Google search console which provides a free web service to correct the  page error. Google search console prompts and highlights mistakes such as crawl errors,  backlinks, crawl stats and points out the increase in 404 errors. Google webmaster tool changed  its name to Google search console on 20th May 2015.    2.Woorank    This tool can improve the quality score and ranking in SERP Also it helps in achieving  upgrowth of the website. A website score has basically 3 factors Accessibility, Quality,  Readability. Accessibility means that search engines and humans visit your site and it will  properly load your pages. Quality matters on the website as it provides a good user experience  for human visitors. Readability determines how easily can search engines properly interpret the  content on your pages, the context surrounding and its relevance to a particular topic.      This tool provides analytics and insights which helps in boosting your search engine  rankings of the website. This prompts, monitors, measures and helps in improving the keyword  performance.  This tool performed in 4 steps  1. It identifies the keyword-based volume and difficulty  2. Improves Site crawls and monitor issues and resolve problems.  3. Prompts on-page optimization and new content which gives, a suggestion for  higher ranking.  4. It tracks competitors and their ranking and gives reports.    3.SEM Rush    ​This is an SEO tool that does keyword research and track keyword strategy. It also runs an  SEO audit for a website and looks for better backlinks.  SEM Rush dashboard has both positive and negative changes in organic keywords. It is displays  paid ads keywords, traffic in connection for previous timelines.     

  3. 4.Screaming Frog    This is a website crawler, which allows you to crawl websites' URLs. It also allows you to  fetch key elements to analyze and audit technical and onsite SEO. Screaming Frog is a powerful  site crawler, which crawls to both small and very large websites efficiently.      Visit us at :​https://www.bizizz.com       

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