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TASK 5. TOYS

This report evaluates various online toy retailers based on user experience, focusing on eToys.com, Toysrus.com, Nifty Cool Toys, and more. It presents a scenario involving a birthday party planning for a fourth-grade girl that serves as a practical context for assessing these websites. Analyzing features such as design, navigation, and customer-centric elements, we identify Nifty Cool Toys and eToys as the top performers, while Toysrus is noted for needing improvements. Suggestions include enhancing simplicity, navigation, and relevant product displays to boost user satisfaction.

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TASK 5. TOYS

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  1. TASK 5. TOYS Hyeseung Maria Chang Shih-Ting Lee Younyoung Kim

  2. Part I. Evaluating1. Scenario • Julia: 4th grade girl, having a birthday party this Sat. • Maria: Julia’s Mother • Dorothy: Maria’s Friend, Has no child • Younyoung: Julia’s best friend, Also 4th grade

  3. Part I. Evaluating2. Web sites evaluation • eToys.com(http://www.etoys.com) • Toysrus.com(http://www.toysrus.com) • Nifty Cool Toys(http://www.niftycool.com) • Plush Dreams(http://www.plushdreams.com) • AcriveToys.com(http://www.activetoys.com)

  4. Part I. Evaluating3. Conclusion The best two toys retailer sites: • Niftycool.com (http://www.niftycool.com) • etoys.com (http://www.etoys.com) • The worst toys retailer site: • Toysrus.com (http://www.toysrus.com)

  5. Part I. Evaluating3. Good designs example: Nifty Cool Toys Prominent tag line Search Function Terse but informative welcome blurb Consistent navigation bar

  6. Part I. Evaluating3. Good designs example: Nifty Cool Toys Top 10 toys list Click here for detail product description Click here to purchase

  7. Part Ⅱ. Suggestions for improving1. Web Sites Evaluation Toysrus.com (http://www.toysrus.com)

  8. Part Ⅱ. Suggestions for improving2. Improved Design Key points of the improved design • Simple design: Essential information • Easy navigation • Customer-centered & Client-considered design: - Related stores and merchandises - New & popular items: Ranking Before After

  9.  SEARCH New Item GO  More stores Nifty Cool Toys Plush Dreams AcriveToys eToys Babiesrus BROWSE By age: Brith-12 Months 12-24 Months 2 years 3&4 years 5-7 years 8-11 years 12-14 years Grownups  Comparing Price Popular Item ’ (Educational effect reviews) Comparing Price  Help / Contact us / Q&A

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