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402 E. 74 th Street, Stephen Heidrich 1936

402 E. 74 th Street, Stephen Heidrich 1936. 225-239 E. 74 th Street, Horace Ginsbern 1936. 412-420 E. 86 th Street, Ginsbern 1935. NY. PA. CA. New Building Under Planning. Contemplated New Building. From American Architect.

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402 E. 74 th Street, Stephen Heidrich 1936

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  1. 402 E. 74th Street, Stephen Heidrich 1936

  2. 225-239 E. 74th Street, Horace Ginsbern 1936

  3. 412-420 E. 86th Street, Ginsbern 1935

  4. NY PA CA New Building Under Planning Contemplated New Building From American Architect

  5. “If American housing is to be more healthful than at present…[the architect] must seek a broader field of activity than the one to which he is accustomed…He must find an esthetic not only in mass and scale and the rest of what we are schooled in, but also in efficiency and directness and frugality of his individual plans…” “The ordinary man is forced to take pretty much what the speculative building can give him; and these dressed down editions of rich man’s houses , as they frequently are, are rarely suited to his needs…” -American Architect July 1935

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