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Food that is fast, fun and healthy

Food that is fast, fun and healthy. Marketing Proposal for: www.nunosh.com Presented by: Jenny McCutcheon. Website Details. What is www.nunosh.com ? Relationship website to promote Nü Nosh restaurant Website will include: Nutritional information Hours/location/contact info.

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Food that is fast, fun and healthy

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  1. Food that is fast, fun and healthy Marketing Proposal for: www.nunosh.com Presented by: Jenny McCutcheon

  2. Website Details What is www.nunosh.com? • Relationship website to promote Nü Nosh restaurant Website will include: • Nutritional information • Hours/location/contact info. • Shopping cart for gift card purchases

  3. The Competition

  4. Primary Target Market Characteristics • College educated married women aged 25-45 • Work outside the home • Have at least one child under 18 • Annual household income of $60k-100k Needs • Busy • Health-conscious • Proud

  5. Primary Target Market in Ohio

  6. Web Site Layout Copy & paste the URL below to see the home page layout in HTML: http://freud.franklin.edu/mccutc04/Nu_Nosh_Home_Page.html

  7. The Promotional Plan Advertising: • Local Newspapers/ Magazines • Yellow Pages • Radio • Pay-per-click (AdWords/Yahoo Sponsered Search) Sales Promotion/Publicity/Alternative Tactics • Leave coupons w/ local health clubs • Arnold Expo • Editorials for local papers • Sports Team Sponsorships • Party Crashers

  8. Build Website SEO Promote Site Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Launching the Site Financial Requirements • Build Website - $1400.00 • Search Engine Optimization (SEO) - $300.00 • Promotional Strategy - $17,300.00 • Total needed to launch & promote nunosh.com - $19,000.00 Timeline

  9. Monitoring Metrics Google Analytics • Bounce rate • Top landing pages • Top exit pages • Browser capabilities • Referring sites • Abandoned funnels • Keyword

  10. References Cox, B., & Koelzer, W. (2004). Internet marketing. Upper Saddle River, NJ: Pearson Education, Inc. Google, (2007). Google Analytics Help Center. Retrieved October 27, 2007, from Google Analytics Web site: http://www.google.com/support/googleanalytics/bin/topic.py?topic=11027 SmartSearch Marketing, (2007). Search engine optimization. Retrieved October 20, 2007, from SmartSearchMarketing.com: Search engine marketing tutorial Web site: http://www.smartsearchmarketing.com/tour_step9_seo.asp Sullivan, Danny (2007). Search engine submission tips. Retrieved October 18, 2007, from searchenginewatch.com Web site: http://searchenginewatch.com/showPage.html?page=webmasters U.S. Census Bureau. (2006). People and Households. Retrieved October 5, 2007, from U.S. Census Bureau Website: http://www.census.gov/

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