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Finding UX/CX Pain Points. Omnichannel = omni pain points Traditional mystery shopping can limit thinking. New ways to reimagine using mystery shopping. Oversimplified: UX : is how you feel about interaction you have with what’s in front of you in the moment you’re using it. Tech
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Omnichannel = omni pain points • Traditional mystery shopping can limit thinking. • New ways to reimagine using mystery shopping.
Oversimplified: UX: is how you feel about interaction you have with what’s in front of you in the moment you’re using it. Tech CX: the customer journey, brand touchpoints and environment. People
“Owners” UX (Tech) = Tech, IT, developers, facilities management, engineering, design CX (People) Operations, Marketing, HR
UX (tech) meets CX (people) = pain point Place to train the customer.
Traditional mystery shopping: Did this happen?
Nontraditional uses for mystery shopping: Finding pain points: what happened
Bring more staff (people) who use tech… CX (People)
Don’t be afraid to look down the rabbit hole to reimagine mystery shopping.
Elaine Buxton | President Confero Inc. | Customer Experience Research, Rewards, Results 535 Keisler Drive #204 | Cary, North Carolina 27518 919.469.5200 www.conferoinc.com ebuxton@conferoinc.com