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Marketing Research Project

Marketing Research Project. And a pony!. Everyone loves ponies. Section 1: Research Question and Background. What exactly do you hope to find out by completing this research project? 1-2 paragraphs providing a background of the organization and product. Due Fri 12 Dec.

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Marketing Research Project

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  1. Marketing Research Project And a pony! Everyone loves ponies.

  2. Section 1: Research Question and Background • What exactly do you hope to find out by completing this research project? • 1-2 paragraphs providing a background of the organization and product. • Due Fri 12 Dec

  3. Section 2: Secondary Data • Include secondary data that already exists which will help answer your research question. • You must use at least four sources. • Two pages double spaced. • Due Fri 12 Dec

  4. Section 3: Primary Data Collection Instrument • Design an online survey and include this with your paper. • Create the survey online and give the link to Mr. Roggenkamp. • At least 4 different types of questions; 8 questions total. • Due Mon 15 Dec

  5. Section 4: Raw Primary Data • Collect the data using your online survey. • We will do this as a class. • Tue 16 Dec

  6. Section 4: Primary Data Analysis • You will create Excel charts from the data you collect and include these in your paper.

  7. Section 5: Data Analysis • Summarize your data. • What does your data generally tell you about survey respondents?

  8. Section 6: Conclusions and Recommendations • What would you suggest to the organization’s manager based on the data that you collected? • Due Fri 19 Dec

  9. And A Pony! Everyone loves ponies.

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