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MIS201B Unit 2

MIS 201B. Unit # 2 . MIS201B Unit 2. Design a Brand. MIS 201B. Unit # 2. Please close laptops!. Design and Presentation of Information. +. Choose appropriate fonts, colors and artwork Create appropriate web graphic file formats Photoshop Elements techniques for assignments

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MIS201B Unit 2

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  1. MIS 201B Unit # 2 MIS201BUnit 2 Design a Brand By: Nancy Matolak

  2. MIS 201B Unit # 2 Please close laptops!

  3. Design and Presentation of Information + • Choose appropriate fonts, colors and artwork • Create appropriate web graphic file formats • Photoshop Elements techniques for assignments • L1 - Create an original advertisement for a camp. • L2 - Create an original brand line of hair care products. • Unit 1 Quiz

  4. L1 Camp Advertisement L2 Creating a Brand

  5. Which Cow is Yours?

  6. Laws of Branding • Law of Color

  7. Laws of Branding • Law of the Generic

  8. Generic Names Are Easy to Confuse Competitors Choose Different Colors/Fonts/Logos

  9. NFL Logo Redesign5 Differences - Why Change?

  10. Obama - Sans Serif Gotham Font from GQ magazine • McCain - Mix of Serif/Sans Serif with bold military star.

  11. Web Graphic File Formats • Two methods of file compression: • Graphic Interchange Format (GIF) • Joint Pictures Expert Group (JPEG or JPG) • How file compression saves memory: • Layers • Resolution (web images optimized at 72 ppi) • Color

  12. JPEG

  13. GIF

  14. PSD (layered) vs. JPG (flattened)

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