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Innovative Packaging Solutions: Enhancing User Experience Through Personalization and Sustainability

Today's consumers demand packaging that not only protects products but also enhances their experience. This research explores innovative packaging designs that resonate emotionally with customers by integrating personalization, interactive elements, and collectability. By employing recyclable materials and clever, humorous designs, brands can create memorable connections with their products. We analyze current packaging trends, focusing on user convenience, nostalgia, and sustainability while addressing the challenge of excessive waste. Discover how smart packaging can improve product accessibility and appeal to the senses.

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Innovative Packaging Solutions: Enhancing User Experience Through Personalization and Sustainability

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Presentation Transcript

  1. Packaging Research Kate Julie Linda Cesley Ian William Victoria

  2. Brainstorming • Personalisation • Characters • Interactive • Collectables • Awareness (health) • Recyclable materials • Convenience • Easier to use

  3. Today’s consumers prefer brands packaged in smart designs that provide a better user experience and resonate with customers on deeper emotional levels. The product experience before during and after use

  4. Existing packaging Makes a connection between the product and it's purpose.

  5. Puts the product into a context that is not commonly seen

  6. Clever and humorous approach

  7. Cleverly combines elements of the product in a practical way.

  8. Witty and humorous

  9. Puts product in a more accessible/compact/portable way.

  10. Too much packaging waste of materials

  11. Individually wrapped prunes

  12. Packaging that can't be closed or resealed

  13. History of Packaging

  14. Joy & Happiness • Colours • Characters • Gifts /Prizes • Nostalgia • Appealing to senses

  15. Materials • Bleached Paperboard is the most popular material used by MWV as there is a higher level efficiency due to lighter weight • * Linerboard

  16. Survey

  17. Personas

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