PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 PANHA CHIET UNIVERSITYBachelor Programs – Year 4 Intercultural Communication in The Global Workplace Fifth Edition Iris Varner & Linda Beamer Chapter 11 The Influence of Business Structures and Corporate Culture on Intercultural Business Communication Facilitator: Mr. UON SOKCHEA, MA, MBA & PhD Can. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Corporate Culture and Intercultural Communication • Companies develop their own unique corporate culture. Corporate Culture is embedded in the national culture Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 What is Intercultural Communication? Intercultural communication refers to the effective communication between people/ workers/ clients of different cultural background. It also includes managing thought patterns and non verbal communication. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 • The cultural Environments of Businesspeople • General culture • General business culture • Industry culture • Corporate culture • Individual culture Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Stages in internationalization • Typically, the internationalization starts with an import-export stage, followed by the multinational firm and then the global firm. Each stage has its own organizational and communication environment. • Multinational Firm • The market car BMW • Global Firm • Coca-Cola and Microsoft Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 The Import-Export Stage • Reasons for Export • The firm may want to export new markets • Communication in the Import-export Environment • A beginning export firm will hire translators • The level of adaptation also depend on the product. • A company must adapt its marketing and be aware of consumers’ needs & wants in foreign condition. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Export Structure President Human Resource Planning finance Legal Staff R & D Engineering Production Marketing Sale Exporting Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 The Multinational Corporation • The National subsidiary • Subsidiary: A company which is owned by a larger company. E.g.: Coca-Cola Company, … • The structure of a national subsidiary organization • Communication in a national subsidiary organization Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 National Subsidiary Structure President Human Resource Planning finance Legal Staff R & D Engineering Production Marketing National subsidiaries Japan Germany United State Mexico Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 The International Division • As international operation expend and as the need for effective international communication grows. • The structure of an international division: An organization with a domestic and an international division look very efficient. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 International Division Structure President Human Resource Planning finance Legal Staff R & D Engineering Production Marketing Domestic Division International Division Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 The International Division (Cont.) • Communication in an international division organization • Who communicate with whom? • Language and staffing issues • Practical communication option • Attitudes in different cultures toward sending employees to other countries • Valuing intercultural communication competence Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Global Firm • Global firms typically use one of three basic structures: A worldwide functional format, a worldwide geographic/regional format, or a worldwide product format. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Global functional Structure President Human Resource Planning finance Legal Staff R & D Engineering Production Marketing Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Global Geographic/Regional Structure National Subsidiary Structure President Human Resource Planning finance Legal Staff R & D Engineering Production Marketing North American Latin American Europe Africa Asia/ Australia Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Global Product Structure President Human Resource Planning finance Legal Staff R & D Engineering Production Marketing Product A Product B Product C Product D Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Implications of Cultural Aspects of Business structures for Communication in an International Firm • Communication in organization based on credentials • Credentials: the abilities and experience which make someone suitable for a particular job or activity, or proof of someone's abilities and experience • More and more workers want to have portable credentials. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 • Communication in organization based on context • Context: The situation within which something exists or happens, and that can help explain it • The organization based on context is best exemplified in Japan. • Communication in an organization based on family orientation • Business in the Middle East is based on the concept of family. • Communication in an organization based on political principles • Organizational principles in formerly communist countries are different altogether Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures &Corporate Culture on Intercultural Bu. Communication July, 20014 Course Book: Intercultural Communication in The Global Workplace Fifth Edition Iris Varner & Linda Beamer The End Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
