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Consumption of Newsbrands in Scotland: Insights from Digital and Print Media

Over 4.4 million Scottish adults aged 15 and above, representing 88.3% of the population, engage with newsbrands through print or digital means. Specifically, 82.5% read print newspapers, while 34.4% access newsbrand websites via PC or laptop. This data highlights the dominant role of traditional print media alongside digital platforms in informing the Scottish public. Notably, the digital figure presented here pertains only to PC and laptop users and does not account for consumption via tablets or mobile devices.

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Consumption of Newsbrands in Scotland: Insights from Digital and Print Media

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  1. PRINT & DIGITAL* | CONSUMPTION OF NEWSBRANDS 4.4 million 88.3% of Scottishadults 15+ that’s3.9million people consume newsbrandsacrossprint & digital • More than 8 in 10 adults in Scotland consume a newsbrandeither in print or digitally. 82.5% of Scottish adults 15+ read a print newspaper and 34.4% visit newsbrandwebsites via their PC or laptop. • * Digital figure is PC & laptop only and doesn’t include tablet & mobile • Based on all national & regional newsbrands in NRS PADD • Monthly Data - Scotland

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