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Strategic Overview

Strategic Overview. Damon Wild UK, Ireland InfoSphere Sales Manager. CEO Study: Innovation and Differentiation. Globalization & technology driving commoditization at increasing rate

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Strategic Overview

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  1. Strategic Overview Damon Wild UK, Ireland InfoSphere Sales Manager

  2. CEO Study: Innovation and Differentiation • Globalization & technology driving commoditization at increasing rate • Operational efficiency is critical, do more with fewer personnel, drive down internal and external costs, provide maximum returns • The way to prosper is through top-line growth (new revenue streams, new clients, new markets, new channels) • The way to growth is through differentiation (create new value for customers, employees, partners, shareholders) • The path to differentiation is innovation(seizing the most promising growth opportunities) http://www.ibm.com/ibm/ideasfromibm/us/ceo/20080505/index.shtml

  3. Tangible Business Impact Business Impact Enterprises have 14 different customer databases on average The cost of a lost or incomplete customer record is $182 66% indicate profitability is negatively impacted by bad customer data 30% of retail item information is incorrect, leading to 3.5% in lost sales One Telco Company reports 90% monthly churn AMEX fined $100M due untimely reporting Business Impact Source: Gartner

  4. Gartner Perspective – Enterprise Information Management Business Process Composition Integrated Composition Technologies Business Services Repository Custom Applications Package Applications External Services Product Content & Data Management Enterprise Content Management Business Intelligence Applications Customer Data Integration Data Services • Data Movement • Data Enrichment • Data Stewardship • Data sourcing • Data Access • Data Quality • Data Transformation • Content Integration Metadata Management and Semantic Reconciliation • Models • Schemas • Repositories • Standards • Business Rules • Search • Classification Across Transactional, Operational and Analytical Sources Enterprise Data Warehouse Product Master Data Customer Master Data Asset Master Data External Data Sources Across Structured, Semi-Structured and Unstructured Content Enterprise Information Management: Getting Value From Information Assets Gartner Business Intelligence Summit 2006 David Newman 6-8 March 2006

  5. The Evolution Real-Time Change Data Capture DataMirror Global Name Enrichment LAS DWL Operational Master Data Management Ascential Matching, Cleansing, Profiling and Unified Metadata integration SRD Trigo Entity Resolution and Analysis Product Information Management

  6. The Critical Element is Synergy “When aiming to optimize costs in data management and integration initiatives, it is critical to know what steps to take and where significant savings can be realized while maintaining success in these projects. In most cases, the cost of implementing the steps will be far outweighed by the savings that can be realized.” -- Ted Friedman, Vice President and Distinguished Engineer, Gartner

  7. How are our customers meetings these challenges Provided more complete, accurate, timely, portfolio/fund valuations to client facing portals Unified to common business process & terms. Reduce dev time & costs by 30% & increased adoption Synchronized & mastered core product information & introduction £1 million savings per year & increased sales by 3.5% Consolidated billing & metering systems to save £1M per week. Reduced time to deliver by 45%. Mergers and acquisitions SAP consolidation Reduced risk, meet int’l KYC regulations, improve customer identification levels & satisfaction Real-time single view international name matching Trusted information crisis across Business Objects, Oracle Warehouse, & SAS Optimized traceability & lineage trusted by L.O.B.

  8. Insightful Comprehensive information management to drive new meaning from your data In Context Real-time delivery of relevant information when and where it’s needed Complete Related information reconciled into a single and holistic view Accurate Complex and disparate data transformed, cleansed and delivered Leaders Investing to Optimize Information Assets

  9. InfoSphere Information Server Full capabilities to deliver Trusted Information Business & IT Alignment • Business Analyst lead design • Framework for quality & governance • Self documentation and program design Unified Platform Architected to Scale • Common Metadata platform • E2E lineage and impact traceability • Parallel processing SOA framework • Real-time capture and change

  10. InfoSphere MDM Server InfoSphere Information Server IBM InfoSphere MDM Server • Mastering Key Operational Information domains: Customer, Account, Product, Location • Event based with SOA Library with 800 pre- packaged business services • Maximize time to value based on deployment type and style: registry, transactional, coexistence • Single ‘golden source’ of customer record Batch Data Integration SOA Business Services User Interfaces Party Product Location Account

  11. Aggregate & Syndicate Data Flexible Data Model User Interfaces Product Suppliers Locations InfoSphere MDM Server for PIM InfoSphere Information Server InfoSphere MDM Server • Improve design / copy collaboration, global product introduction, POS price changes, & management across Information domains: Product, Suppliers, Locations • Unified framework to aggregate and syndicate information across a multi-channel organization • Foundation for RFID / traceability of; products, parts, incoming / outgoing, discrete, perishables, prescription etc. IBM InfoSphere MDM Server for PIM

  12. Manage Analyze Reliable Real-Time Delivery InfoSphere Warehouse InfoSphere Information Server InfoSphere MDM Server InfoSphere MDM Server For PIM Storage Optimization Increase warehouse capacity Performance Management Identifies usage patterns and trends • Real-time and decision support warehousing • Embedded analytics changing the game from historical to predictive analysis • Embedded data retention and governance • Performance managed balanced warehouse appliance InfoSphere Warehouse Workload Management Optimizes workloads and priorities Data Retention based on usage patterns and data governance

  13. IBM Industry Models InfoSphere Information Server InfoSphere MDM Server InfoSphere MDM Server For PIM InfoSphere Warehouse • 20-year blue print IP model based on 500+ implementations used by the fortune 250 to SMB • Designed from business contextual best practices and regulatory requirements down not architecture up • A key accelerator for business unit or enterprise standardization, process optimization, and SOA • Can de-risk (re)engineering initiatives by 3 to 18 months

  14. InfoSphere and Cognos InfoSphere provides the foundation of trusted information for business intelligence & performance management Trusted Information • Trusted information to make accurate decisions • Common business vocabulary and metrics traceability • Action the combine the value decision and predictive analytics • Improve Information : Fidelity , Trust , Agility, Business Results

  15. Our Investments realized as YOUR benefit • Business As Usual: • Projects 10x as long with individual tooling • Unified Platform Benefits: • Decreased risk by 53% • Improved business alignment 83% • Improve time to value by 75% • Reduce project staffing by 90% Source: Customer Case Studies, Industry Analyst Reports

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