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Boiling Thermos

Boiling Thermos

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Boiling Thermos

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  1. Boiling Thermos Beyer Helga, Hwang Hye-suKang Yeorm, PoeblIsabella Product and Service Innovation – Final Presentation

  2. Table of Contents Problem Research & Definition Various Options Final Product and Specification Business Model Marketing Mix - 4P Potential Expansion

  3. Problem Research Problem Definition Options Solution Business Plan FOCUS – Outdoor Activities How to keep warm? Clothes Hot drinks Hand warmer Air heater Thermos bottle

  4. Problem Research Problem Definition Options Solution Business Plan Inconvenience in thermos • Research on Thermos Problem Identification • Does not keep liquids long enough warm • Storage only one type of liquid • Often leaks (quality) • Weight and size • Hard to keep them clean

  5. Problem Definition Problem Definition Options Solution Business Plan Problem Definition – with Mission and Objectives

  6. Option Analysis Problem Definition Options Solution Business Plan Two Criteria in Option Analysis 1. Types of Energy Source • What kind of energy source are we going to use? • Can be evaluated by - Weight, Price, size, and Chargeability • When assuming same power ! 2. Types of Division • For flexibility of containing 2 liquids • Vertical division? Horizontal Division? • Heating Both? Or one side?

  7. Option Analysis – 1. Energy Problem Definition Options Solution Business Plan Possible Options of Energy Source – for 1st problem

  8. Option Analysis – 1. Energy Problem Definition Options Solution Business Plan Principle and application of DMFC

  9. Option Analysis – 1. Energy Problem Definition Options Solution Business Plan Application of DMFC Objective : Heating 500ml water from 15ºc to 85ºc in 15min Calculation • Needed calories 500ml * (85ºc-15ºc) = 35000cal = 35kcal • Needed power 35kcal = 0.24 * p * 60*60 • p = 0.040kw = 40w • 3. Assume that it needs approximately 40w for 1h Feasible Solution • 40wh of Power * 4 • ¼ h = 15 min • 160ml of Methanol 4 5x3x1cm Battery 40wh Needs 40ml of methanol Series Connection

  10. Option Analysis – 2. Division Problem Definition Options Solution Business Plan Possible Options of Division - for 2nd problem Type 2. Vertical division Type 1. Horizontal Division Can prevent leaking better Easy to use - Boiling - Drinking Hard to use - Boiling - Drinking Easy to clean up

  11. Suggested Solution Problem Definition Options Solution Business Plan Prototype • Flexibility • Ability to heat up water • Possibility to store several drinks

  12. Suggested Solution Problem Definition Options Solution Business Plan Portable Fuel cell It can be attached in the bottom of the thermos It can be detachable to save weight

  13. Suggested Solution Problem Definition Options Solution Business Plan Can be refilled with methanol  Recharged everywhere Fuel Cell

  14. Suggested Solution Problem Definition Options Solution Business Plan Ability to store several drinks Handles in order to easily pull the container up Two containers, each 0.5 l vacuum + Safety device and material for DMFC battery + Opportunity to heat only one container + Can bring different drinks

  15. Business Model Problem Definition Options Solution Business Plan Marketing Mix – 4P • Divided into 2 types of product • Exclusive sporting goods • -Big size : 800ml, 1L, 1.2L • -Sportive color : Black, Silver • Low-priced public goods • -Small size : 250ml, 300ml • -Various color : Blue, Pink, Green • Relatively high comparing normal thermos • Cost reduction by developing technology is needed Product Price Place Promotion • Online/Offline • Sports retail shops / Department Store / Complex online shop (Amazon, Action, ….) • Sponsorship to famous TV program • Principal of Jungle. One • day two nights, • Documentary containing • Himalaya Climbing According to research – 70% of thermos users are likely to buy it !

  16. Business Model Problem Definition Options Solution Business Plan Potential Expansion Substitution for normal thermos • Possibility of becoming a necessity for • outdoor activity • Continuous promotion is needed Possible application of DMFC Battery • Light, suitable for portable equipment which need energy density than longevity Perfect energy source for various kinds of sports equipment • Can be applied for portable pots, portable electric fan (cooler for summer), portable heater, ……. • Also, solar energy also can be applied for outdoor activity equipment which don’t need much of energy, but need light weight and efficiency

  17. Business Model Problem Definition Options Solution Business Plan Summary of changes made after presentation • Pg. 14 – added some idea considering “safety matter” a student raised during Q&A • Pg. 16 – removed a “possible expansion – military equipment” part considering a student’s pointing out and more research about Korean Army’s life • Pg. 16 – added “further application of DMFC battery ; sports equipment” part, considering professor Bae’s comments, “expend your solution to a large segment, not just narrowing down a solution specifically to your subject “ • pg, 16 – added a comment about possible application of solar energy to outdoor activity equipment, considering professor Bae’s comment

  18. Thank you for your attention!