1 / 43

Product Feeds

Product Feeds. What is a Product?. In marketing terms, a product is an item, service or idea that is for sale Examples are: A flight with set dates and price An MP3 Player A pair of shoes A mobile phone game. What is a Product?.

donoma
Télécharger la présentation

Product Feeds

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Product Feeds

  2. What is a Product? • In marketing terms, a product is an item, service or idea that is for sale • Examples are: • A flight with set dates and price • An MP3 Player • A pair of shoes • A mobile phone game

  3. What is a Product? A hotel booking for twin room for 7 days on the 1st of December for 2 people

  4. What is a Product? Black iPod Nano 8 GB

  5. What is a Product? Blinko Ringtone for Leki – Latin Lover Radio Edit

  6. What is a product feed? • A product feed is a method for accessing information about various products available on an advertiser’s website • Publishers can use several feeds from different advertisers on their website to offer to their visitors • Visitors can go from a publisher’s site directly to a product page inside the advertiser’s site

  7. What is a product feed Examples of Advertisers that have Product feeds: • Travel : Octopus travel • Fashion: 7trends • Ecommerce: Amazon.com • Mobile: Blinko • Games: King.com • And more..

  8. Example Product Feed ZAP.co.il Product comparison site: Lists consumer products from hundreds of shops

  9. Example Product Feed Google Products Product comparison site: Lists consumer products from hundreds of retailers

  10. How do product feeds work? Publisher Site Advertiser Site Advertiser Site Advertiser Site • Flat Screen TV • DVD Player Microwave DVD Player Flat Screen TV • Microwave • Flat Screen TV • DVD Player • Microwave • Flat Screen TV • DVD Player • Microwave

  11. Adsmarket & Product Feeds • Adsmarket has the capabilities of handling Product Feeds on both the Advertiser and Publisher ends. • Advertisers upload their product feeds to Adsmarket, allowing many Publishers to sell their products across hundreds of sites, and maximize results. • Publishers can easily search and download product information from which they can generate advertisements to display on their site or other traffic source.

  12. How does it all work together? Publisher Site Advertiser Site Advertiser Site Advertiser Site • Flat Screen TV • DVD Player Microwave Flat Screen TV DVD Player • Microwave • Flat Screen TV • DVD Player • Microwave • Flat Screen TV • DVD Player • Microwave

  13. Advertisers

  14. Implementing an Advertiser Feed in Adsmarket • Sales and account managers will inform Support that there is an advertiser with a new product feed (to implement in a new or existing program) • Support will work directly with the advertiser to integrate the product feed

  15. Information needed to integrate an advertiser feed • Support will ask for the following information from the advertiser: • country the feed is intended for • category the feed is intended for • how to access the advertisers feed (the URL) • how the feed is formatted (is it CSV, XML?) • how often the feed is updated • what are the different fields available in the feed • various technical information (to be defined per Feed)

  16. Information needed to integrate an advertiser feed • There are 4 mandatory fields needed from the advertiser: • Product ID (unique id of the product) • Product Name • Product URL • Price • There are 41 more fields available in Adsmarket for the advertiser to supply more details (examples: image, description,shipping information, weight, artist name…)

  17. Information needed to integrate an advertiser feed • The following options are available when loading a new Product Feed (similar to a new campaign): • Add the publisher ID to the landing URL • Add fixed values to the landing URL (provided by the advertiser) • Change the click ID parameter name (used for Server-to-Server) • Override program rate (or set a rate if no rate exists)

  18. Updates • One of the most useful features of product feeds is automatic updates (Daily, Weekly) • When the advertiser updates the Product Feed (adds a new product, updates details for existing product, removes a product) Adsmarket will update the Product Feed on the next scheduled update. • Publishers will receive the update immediately (if hosted by Adsmarket) or when next they update from Adsmarket

  19. Updates To see when a feed was updated: Go to >> Advertisers >> Products >> Manage Advertiser Feeds Search for the Feed either by Advertiser, Program, Feed, Country or Status and click the Search button to see the results. To see when the feed was last updated, float your mouse over the green indicator at the end the line (Shown by Date – not by Time) Feed Last Updated 01-Dec-2009

  20. Publishers

  21. Finding a Program with a Product Feed Go to: >> Find Programs Select Product Data Feeds : Available and the click the Find Button

  22. Finding a Program with a Product Feed In the results you will see programs that are marked as “product feed enabled” (marked by Support during setup). Programs with existing products feeds will have the View Products link

  23. Finding a Program with a Product Feed Publishers will also see if there are product feeds available in a program when they look at the Program Details pop-up

  24. How to get a Product Feed • Similar to creatives in regular campaigns, publishers have the following 2 options: • Take the product feed from Adsmarket and host the feed themselves (similar to clickTAGs) • Have Adsmarket host the product feed (Similar to Creative Code)

  25. Option 1 – Publisher will Host Product Feed • There are 3 Steps for the publishers to take a feed from Adsmarket • Building a feed format - Define the layout of how to receive the feed. For example – XML or TXT, column separators etc..(these will be provided by the publisher) • Selecting the products to be included the feed • Taking the product feed URL from the system and implementing it on the publishers’ site/media

  26. Option 1 – Publisher will Host Product Feed Go to: >> Tool-Box >> My Products >> My Feed Formats and click the 'add a new format' button These values are to be defined by the publisher – the publisher should be familiar with product feeds and his system and understand the information on this screen

  27. Option 1 – Publisher will Host Product Feed Go to: >> Tool-Box >> My Products >> My Feed Formats and click the 'add a new format' button Provide a name for your newly created product feed format Select a file type (XML or Text Delimited) IF you choose a text file, you can customize the file column separator, line separator, etc. Select which fields to include, their placement (order) and customized column header Click Saveto save your format.

  28. Option 1 – Publisher will Host Product Feed Go to: >> Find Programs Select Products • Customize your query: • Search for products by product ID (if known), product name, specific feeds, category, country and keywords within the product title & description. • Note: more than one feed can be included in your search. Click the Find Products button to display results

  29. Option 1 – Publisher will Host Product Feed • Review the results. • Check the product select box to exclude that product from your list Click title for product details Click the Add to my Feeds button to save the results to the format selected

  30. Option 1 – Publisher will Host Product Feed Provide a unique name for your newly created product feed Select a feed format – Your feed format includes a detailed template of your customized file structure Select a traffic source and enter a Dynamic Parameter if desired Click the Add button to save the feed

  31. Option 1 – Publisher will Host Product Feed Here is the URL for the Product Feed

  32. Using the XML feed URL in a browser (RAW unformatted data) Data feed used in Excel (information from the feed is organized by the application)

  33. Option 1 – Publisher will Host Product Feed To get link again - Go to: Tool-Box >> My Products >> My Feeds Find your feed in the list (the newest feeds are on the last page) Click the Code button to show click-tag URLs Here is the URL for the product feed Click the Delete button if you want to remove the feed

  34. Option 2 – Adsmarket Hosts the Product Feed • Adsmarket has the following size templates available for publishers to use: • 160x600 • 180x150 • 728x90 • XML Short • XML Full • Publisher can create his own custom style using CSS (CSS is a coding language used to format data on the web)

  35. Option 2 – Adsmarket Hosts the Product Feed • There are two steps to retrieving the Product Code: • Build a list of products you want in the feed • Generate the HTML code • The generated HTML code can then be implemented on the publishers site/media

  36. Option 2 – Adsmarket Hosts the Product Feed Go to: >> Find Programs Select Products • Customize your query: • Search for products by product ID (if known), product name, specific feeds, category, country and keywords within the product title & description. • Note: more than one feed can be included in your search. Click the Find Products button to display results

  37. Option 2 – Adsmarket Hosts the Product Feed • Review the results. • Check the product select box to exclude that product from your list Click title for product details Click the Get Product Code button to generate the code

  38. Option 2 – Adsmarket Hosts the Product Feed Select your Traffic Source Choose a Code Method, either Java Script or iFrame Enter a Dynamic Parameter if desired Choose a style, either a built in style (160x600, 180x150, 728x90, XML Short or XML Full) or Add a new custom style. If you have added a custom style before it will be saved in the Custom Style list Click the Get Code button

  39. Option 2 – Adsmarket Hosts the Product Feed Here is how the HTML code will look on a real web page

  40. Reporting

  41. Reporting On both the Commissions Report and the Earnings Report there are options to filter the results by ‘Product Related Activity’

  42. Thank you

More Related