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Using SWOT Analysis to determine the true ‘today’ position

Using SWOT Analysis to determine the true ‘today’ position. Sample SWOT Chart (that you can customize) The objectives of S, W, O and T SWOT analysis suggested key areas Integration is key Getting to ‘one version of the truth’ Obtaining the definitive ‘Where We Are Today’ Further Reading .

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Using SWOT Analysis to determine the true ‘today’ position

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  1. Using SWOT Analysisto determine the true‘today’ position • Sample SWOT Chart (that you can customize) • The objectives of S, W, O and T • SWOT analysis suggested key areas • Integration is key • Getting to ‘one version of the truth’ • Obtaining the definitive ‘Where We Are Today’ • Further Reading © 2006.www.IT ServiceBlog.com : All Rights reserved. © 2006.www.IT ServiceBlog.com : All Rights reserved.

  2. Subject under Analysis:- weaknesses Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession? strengths Advantages? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? © 2006.www.IT ServiceBlog.com : All Rights reserved. Sample SWOT Chart – for you to customize threats Political effects? Legislative effects? Environmental effects? IT and Service developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects? opportunities Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics - surprise, major contracts, etc? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences?

  3. Remedy, Eliminate or Exit Maintain, Build, Leverage & Share Prioritise and Optimize Counter, Evasive Moves or Controlled ‘Detonation’ Subject under Analysis:- weaknesses Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession? strengths Advantages? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? The objectives of S, W, O and T. What you need to determine after your list is built Baselined Current State © 2006.www.IT ServiceBlog.com : All Rights reserved. threats Political effects? Legislative effects? Environmental effects? IT and Service developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects? opportunities Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics - surprise, major contracts, etc? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences?

  4. SWOT Analysis Suggested Key Areas Finance • Conduct a separate SWOT, • by functional area • Involvement is key • People need to feel like they • are creating their own futures • even if the forward agenda • is advanced Customer Management Service / Product Quality Technology and Tools Policy / Process / Procedures Make it all people centric! People Strengths Weaknesses P Suggested Key Areas Opportunities Threats © 2006.www.IT ServiceBlog.com : All Rights reserved.

  5. SWOT Analysis – Integration is key Finance Customer Management Service / Product Quality Technology and Tools Policy / Process / Procedures Strengths Strengths Strengths Strengths Strengths Strengths Weaknesses Weaknesses Weaknesses Weaknesses Weaknesses Weaknesses People Strengths Weaknesses Opportunities Opportunities Opportunities Opportunities Opportunities Opportunities Threats Threats Threats Threats Threats Threats Opportunities Threats SWOTs need Integrating P © 2006.www.IT ServiceBlog.com : All Rights reserved.

  6. Effort is required to create ‘one version of the truth’ Integrated Current Position Strengths Strengths Strengths Strengths Strengths Strengths Strengths Weaknesses Weaknesses Weaknesses Weaknesses Weaknesses Weaknesses Weaknesses Opportunities Opportunities Opportunities Opportunities Opportunities Opportunities Opportunities Threats Threats Threats Threats Threats Threats Threats Integrated SWOT (One version of the truth) Multiple SWOT’s (across all areas) Filter Integration Effort P • Remove low priority items – deal with them now • Prioritise items • Carry forward key / critical / important items • Apply common-sense ‘filter’ • Ensure the integrated position is people centric • It’s the people that make service happen! © 2006.www.IT ServiceBlog.com : All Rights reserved.

  7. This is ‘Where we are today’ Integrated Current Position Strengths Weaknesses Opportunities Threats P • Complete View • Prioritised, but People centric • One version of the truth • Baseline across all areas • Common reference point to improve from • Protect this view. It’s your starting point. © 2006.www.IT ServiceBlog.com : All Rights reserved.

  8. Further Reading… The fundamentals of executing a SWOT, BusinessBalls.com:- • http://www.businessballs.com/swotanalysisfreetemplate.htmRegain Your Focus with SWOT Analysis, Carnegie Mellon:- • http://www2.cio.com/higher/report3307.htmlManaging ITIL Change (Example SWOT included):- • http://www.retailsystems.com/communitycenters/rhdcc/managingitilchange.pdfTop 10 Search results for “SWOT + ITIL” at IT Service Today.com:- • http://www.itservicetoday.com/search/cgi-bin/it/articles_search.cgi?search=SWOT+%2B+itil © 2006.www.IT ServiceBlog.com : All Rights reserved.

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