Welcome on the Branding and Extrovert Entrepreneurial Attitude Introduction Module 1.

1. Welcome on the • Branding and Extrovert Entrepreneurial Attitude Introduction • Module 1.

2. Introduction of the BRANDING EU Program • Why can we be here?

3. Project idea Importance of the branding and extrovert entrepreneurial attitude for the survival, development and growth of the SMEs Knowledge, methodology and practice shortage in this field Cooperative, expert, international partnership Founding opportunity – ERASMUS+

4. Development process Fieldwork, Needs’ analysis, Literature review BRANDING and Extroversion Handbook: a Guide for SMEs

5. Development process Training material development Train the Trainers Pilot Training

6. Development process • BRANDING EU Complex Training – 7 modules • Branding and Extrovert Entrepreneurial Attitude Introduction • Marketing for branding • Brand, Brand Building Processes • Business and Strategy Planning • Extrovert Enterprise, Networking • Information and Communication Technology (ICT) • Online Tools for Branding, Extroversion and Marketing strategies

7. Targetgroup

8. Aim of training program

10. Banding and Extrovert approach

11. Definitions • BRANDING • The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.www.businessdictionary.com/definition/branding.html • … and many other… • Extrovert Entrepreneurial Attitude • Complex open-minded, initiator attitude and approach which builds and uses effectively the external relations. It manifests itself in all areas (client and professional relationships, sales support, brand building, networking, complex communication, expert role…) BRANDING Handbook Module 2., 3., 5. in details

12. Branding process – How the idea become a brand? http://www.atissuejournal.com/2009/10/09/what-goes-into-a-brand-brief/ BRANDING Handbook Module 2., 3. in details

13. Branding processslightly differently BRANDING Handbook http://www.nycoproducts.com/services/private-branding/ Module 2., 3. in details

14. Branding process slightly differently

15. Extrovert approach – how to care… https://hu.pinterest.com/pin/515380751078322771/ https://blog.bufferapp.com/introverts-and-extroverts-what-they-are-and-how-to-get-along-with-everyone BRANDING Handbook Module 5. in details

16. Branding - Extroversion http://360comm.com/about/process/

17. Branding - Extroversion http://360comm.com/about/process/

19. Elevator Speech – effective networking method

20. Definitions An elevator pitch, elevator speech or elevator statement is a short sales pitch, that is, a summary used to quickly and simply define a process, product, service, organization, or event and its value proposition. http://idealistcareers.org/a-quick-guide-to-writing-your-elevator-pitch-with-examples/ An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you’re looking for and how you can benefit a company or organization. It’s typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator. (The idea behind having an elevator speech is that you are prepared to share this information with anyone, at anytime, even in an elevator.) http://sfp.ucdavis.edu/files/163926.pdf http://improvandy.com/elevator-pitch/examples-of-a-30-second-elevator-pitch/ - Online elevator pitch creator

21. Main parts of an effective elevator speech • 1. What you say • Do not talk about: what you do, your programs, your services • Talk about: • Why the work is important; • The result you create; • Why you professionally care; • Why your business is more interesting than the what… • 2. How you say it • Full of enthusiasm and energy; • Personal; • Open and authentic; • Speaking from the heart! • 3. Seek a reaction • 4. Request for followup https://www.gailperry.com/do-you-know-the-four-parts-to-a-successful-elevator-speech/

22. Possible situations • Networking event • Business breakfast • Sourcing-day • Interview • Sales support • Professional gathering • Fair, exhibition, traveling • Training  http://titanwebmarketingsolutions.com/outstanding-tips-examples-elevator-pitches/ BRANDING Handbook Module 5. in details

24. Border Areas in Connection to Branding and Extroversion

25. Strategic planning Marketing planning Business, financial planning Tool, equipment planning BRANDING PROCESS Module 2., 4. in details

26. Strategic planning process BRANDING BRANDING BRANDING BRANDING BRANDING https://hu.pinterest.com/pin/417216352950462437/

27. Strategic planning for SMEs – the complex ‘machinery’ http://www.highvale.com.au/strategic-planning-tips-for-running-smes/

28. Marketing planningprocess BRANDING strategy BRANDING analysis BRANDING ‘building’ http://www.tutor2u.net/business/reference/marketing-planning-overview

29. Marketing planningfor SMEs https://www.youtube.com/watch?v=N3XX1QekLc4

30. Businessplanning process BRANDING strategy BRANDING analysis BRANDING ‘building’ http://www.strategicwealth.com.au/financial-planning/financial-planning-process/

31. SME Business planning http://www.mundocrazy.tk

32. Financial planning process http://financialplanph.com/how-it-works/

33. Think about again the branding process in view of border areas… http://smeindonesia.org/tips-how-to-build-a-true-value-into-your-brand-equity-franchising/540/