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brandon , joey , shane

. brandon , joey , shane. people. social media. people. social psychology. social media. people. social psychology. influence. social media. people. social psychology. influence. persuasion. social media. people. social psychology. influence. persuasion. social media.

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brandon , joey , shane

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  1. brandon, joey, shane

  2. people

  3. social media people

  4. social psychology social media people

  5. social psychology influence social media people

  6. social psychology influence persuasion social media people

  7. social psychology influence persuasion social media people change

  8. (n.) marketing with people, to influence others for behavior change

  9. Arrow Process Traditional Marketing Model Why use graphics from PowerPointing.com? Marketers would send a message through limited media outlets Consumers choose to buy or not buy the product Radio Marketers Consumers TV Print • It took radio 38 years to reach 50 million listeners (Socialnomics). • Only 18% of traditional TV campaigns generate a positive ROI (Socialnomics). • Ad revenues for print declined 28.6% in 2009 (PwC).

  10. Arrow Process Social Sway Marketing Model Provide the tools that allow for your message to spread and influence Capture opinion leaders and build a relationship Behavior change Develop a strategy that can be targeted to the creators, engaged, mavens Social Media Opinion Leadership Marketers The Follower Effect Tools Sway Guerilla Some techniques are more powerful than others in swaying Target opinion leaders both on and offline

  11. Arrow Process Social Sway Marketing Model Develop a strategy that can be targeted to the creators, engaged, mavens Social Media Opinion Leadership Marketers The Follower Effect Tools Sway Guerilla Target opinion leaders both on and offline

  12. Arrow Process Social Sway Marketing Model Capture opinion leaders and build a relationship Develop a strategy that can be targeted to the creators, engaged, mavens Social Media Opinion Leadership Marketers The Follower Effect Tools Sway Guerilla Target opinion leaders both on and offline

  13. Arrow Process Opinion Leadership Guerilla Opinion Leader (Katz) Why use graphics from PowerPointing.com? • Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue. • 1) the personification of his/her values ( who one is) • 2) his/her competence (what one knows) • 3) his/her location (who one knows)

  14. Arrow Process Opinion Leadership Guerilla Redefine Opinion Leader Why use graphics from PowerPointing.com? • Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue. • 1) the personification of his/her values ( who one is) • 2) his/her competence (what one knows) • 3) his/her location (who one knows)

  15. Arrow Process Social Sway Marketing Model Provide the tools that allow for your message to spread and influence Capture opinion leaders and build a relationship Develop a strategy that can be targeted to the creators, engaged, mavens Social Media Opinion Leadership Marketers The Follower Effect Tools Sway Guerilla Target opinion leaders both on and offline

  16. Arrow Process Social Media Social media tools Tools Why use graphics from PowerPointing.com? • Facebook • Twitter • Engagement • Measuring marketing metrics • Google Voice

  17. Arrow Process Social Sway Marketing Model Provide the tools that allow for your message to spread and influence Capture opinion leaders and build a relationship Develop a strategy that can be targeted to the creators, engaged, mavens Social Media Opinion Leadership Marketers The Follower Effect Tools Sway Guerilla Some techniques are more powerful than others in swaying Target opinion leaders both on and offline

  18. Arrow Process Sway Techniques Sway Why use graphics from PowerPointing.com? • Cialdini’s Six Principles of Influence (2008) • Reciprocity • Commitment and Consistency • Social Proof • Scarcity • Liking • Authority • Information Cascade

  19. Arrow Process Social Proof Sway Why use graphics from PowerPointing.com? • Professor Reilly: It’s high school, all my friends are doing it, why can’t I? • Mom: If everyone jumped off a bridge, would you? • “Operators are waiting, please call now.” • “If operators are busy, please call again.” • How can we apply social proof?

  20. Arrow Process Case Studies Why use graphics from PowerPointing.com? • Thederekjohnson.com • Facebook “Microtrends” advertisement • (206) 334-4012 - a CEO’s cell #

  21. Arrow Process Social Sway Marketing Model Provide the tools that allow for your message to spread and influence Capture opinion leaders and build a relationship Behavior change Develop a strategy that can be targeted to the creators, engaged, mavens Social Media Opinion Leadership Marketers The Follower Effect Tools Sway Guerilla Some techniques are more powerful than others in swaying Target opinion leaders both on and offline

  22. Arrow Process Creating Behavior Change The Follower Effect Why use graphics from PowerPointing.com? Activator Behavior Consequences

  23. Arrow Process Mish Mish The Follower Effect Why use graphics from PowerPointing.com? How can we create The Follower Effect? Activator Behavior Consequences

  24. Arrow Process Closing Why use graphics from PowerPointing.com? • Will social sway work for you? • Can you do it? • Is it worth it?

  25. Social Sway Marketing

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