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In an emergency what’s your plan ?

Increase community resilience by delivering a tailored risk communication strategy in partnership with emergency services, targeting vulnerable groups. Includes TV commercials, flip charts, and online resources.

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In an emergency what’s your plan ?

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  1. In an emergency what’s your plan ? Frances Ford Coordinator Resilient Communities f.ford@bendigo.vic.gov.au

  2. Background & Objectives • Project commenced 2014 • Funding received RDV (Regional Development Victoria) • Increased overall community resilience, by delivering a risk communication strategy tailored to suit target audience • Coordinate a tailored public education program delivery, in collaborative partnership with VicSES, CFA & Australian Red Cross • Reduce inefficiency of current & future public education programs, by achieving cost efficiency in risk communication strategies

  3. Context • Bendigo: ‘city in a forest’

  4. Context • Impact of Black Saturday fires - suburban Bendigo as well as farming areas • Serious floods in 2011 • Bendigo expected to grow from 110,000 to 200,000 by 2050 • Rapidly growing population on rural urban interface • Growth in CALD communities such as Karen community (from 7 refugees to community of 2000 + in the decade from 2007)

  5. Phase 1 – Building Stronger Communities in the face of disasters, Forum

  6. Key principles • Best defence in any disaster is an informed public (FEMA 2008) • Importance of community as active partners not as passive recipients • Need to find ways to engage with vulnerable groups • Building relationships with and through key networks

  7. Phase 2: • Working group re-established • Focus on developing an “All Hazards”, community education tool • Five themes developed - Knowledge - Have a Plan - Connectedness - Safety & Wellbeing - Information

  8. Key Message: In an emergency, what’s your plan? • Magnetic Flip charts – distributed to all CoGB households • TV and radio commercials • Social Media • Newspaper & newsletter info • Website

  9. Creating characters – identifying with emergency plan message • An animated character, ‘Wal’, was created to link all aspects of the project - TV, Flip chart, website • Local spokesperson included (TV)

  10. TV commercials • Combination of animation & live talking to camera • Representatives from CFA, SES, Vic Police • Inclusion of Auslan interpreter

  11. TV commercials

  12. Magnetic Flip Chart • Distributed to individual CoGB households • Area to personalise information e.g.: - Emergency contacts - Grab kits - Evacuating with a pet (plan) - Fire ban district - Where to gain info • Support for individuals to read, fill out & understand

  13. Roll out • Commercials ran for 3 week period • Flip chart distribution • Community group education & sharing resource • Community education- targeting vulnerable community members • Website information & links

  14. Further developments • Auslan specific video clips • Development of Easy English version of ‘in an emergency what’s your plan’ in partnership with Scope • Translation of the Easy English document into Karen language and promotion through the Karen community (with help of a Karen student on placement with City of Greater Bendigo) • Stronger links with LCMS through the Cultural Diversity and Inclusion plan

  15. Challenges • Resourcing and sustainability – how to embed this work long-term? • Measuring impact • Statewide silos in communication budgets - role of Emergency Management Joint Public Information Committee (EMJPIC) in addressing this ?

  16. Next steps / current focus • People with disabilities and their families – including need for personal emergency planning for those eligible for support through NDIS • Implications of NDIS changes for Vulnerable People in Emergencies policy ?

  17. Next steps /current focus • Community resilience and climate change • Heat health project (in partnership with several other councils and Central Victorian Greenhouse Alliance) • Climate change impact (especially on vulnerable people ) and adaptation strategies • Links to Municipal Public Health and Wellbeing plan and Community Sector Climate resilience project (Bendigo cluster)

  18. Resources and links • www.bendigo.vic.gov.au/services/Emergency-Management/Planning-for-an-Emergency (includes flip chart, video clips and Easy English guide) • www.bendigo.vic.gov.au/emergency • www.bendigo.vic.gov.au/Services/Community-and-care/community-safety/Heatwave-how-to-stay-safe • http://cvga.org.au/resilient-community-assets/ Central Victorian Greenhouse Alliance – scroll down for heatwave management thermometer, heat health video and heatwave management plan template

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