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Tall Oaks Tree House Campsite

Tall Oaks Tree House Campsite

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Tall Oaks Tree House Campsite

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  1. Tall Oaks Tree House Campsite Andrea Lawson

  2. Introduction • Located in Frederick, MD • Lake side oak forest • Series of 15ft. treehousesbuilt around oak trees • www.youtube.com/watch?v=ybhnaPPEXKM “Elevate your camping experience, literally!”

  3. Introduction • Why create this service?! • Childhood • Too “dirty” • Bulky equipment • Not pet friendly • Secluded area made it hard to access forgotten items • Hiking the only accommodation • Check in/out the only interaction

  4. T.O. Campsite Vision Traditional Camping Treehouse Camping -Protection from unfavorable weather -No sleeping on the ground! -No equipment to buy -Sleep outdoors while in a comfortable setting - Unfavorable weather conditions - Uncomfortable sleeping - Not pet friendly • Unauthentic experience(campers)

  5. T.O. Campsite Vision • 3 styles of tree houses • Luxurious- Outdoor hotel-like stay • Accommodating employees • Flexible reservation/admission • Fun amenities • Camp store and lounge • Fully equipped bathhouse

  6. T.O. Campsite Vision • 3 styles of tree houses: all with cots, grills and fire pits Blue Jay Oriole Humming Bird

  7. T.O. Campsite Vision Humming Bird Tree House • Perfect for parties of 3-4 • Insulated for year round use • Equipped with a deck • Stairs for entry • Two single and one double cot bunks included • Screened in porch • $70.00/nightup to 4 people Humming Bird

  8. T.O. Campsite Vision Blue Jay Tree House • Perfect for parties of 4-6 • Insulated for year round use • Equipped with a lounging deck • Stairs for entry • Three single and one double cot bunks included • Dining area within house • $80.00/nightup to 6 people Blue Jay

  9. T.O. Campsite Vision Oriole Tree House • Insulated for year round use • Equipped with a deck • Spiral stairs entry • 4 single and 3 double cot bunks included • Perfect for parties of 7+ • Dining area within house equipped with wood stove • $100.00/nightup to 10 people Oriole

  10. T.O. Campsite Vision • Accommodating employees • Remember names • Tour of grounds • Help unloading belongings • Assisting in activities (campfire ghost stories, canoeing) • Reservation admission • Online- credit card • Over phone- credit • In person- cash, credit

  11. T.O. Campsite Vision • Amenities • Pet friendly • Hiking trails • Lounge area • Fire pits • Grills • Picnic tables • Canoe and fishing rentals • Seasonal events

  12. T.O. Campsite Vision • Bath house • His/hers restrooms • Indoor showers • Electrical outlets • Tall Oaks Camp Store • Rental equipment • Food • Souvenirs • Bug spray • Internet access • Community lounge area with fire pit

  13. Customers vision? • Demographic? Their preferred experiences? • Authenticcamping experiencefree of anything too modern? (electricity, internet, bath houses, etc…) • What amenitiesareimportantto campers? • Do campers only want this to be a seasonalexperience? • Secluded environment? Or socializewith fellow campers? • How much are campers willing to pay?

  14. Customers vision! • What did the questionnaire reveal? • Being outdoors was their main reason for camping (9/10) • no preference for electricity/ seclusion (10/10) • bathhouse is something of importance (7/10) • Most wanted activities were campfires, hiking and swimming • Age ranges from 18-25 and 45-55 • Average of 3 people parties /+ (6/10) • Camps primarily June- August (10/10) • Pay $75-100 (9/10)

  15. Implementation • How to incorporate customers vision with my own? • Luxurious - comfortable • Willing to pay $75-100 per night (9/10) • Minimalistic accommodations • Electric in bathhouse and lounge • Internet access at lounge • More staff employed during busy months • Events to bring people during off season • Activities friendly for all ages to participate • Swimming • Hiking • Canoeing • Fishing • Community campfires

  16. Implementation • Employees • Well educated of the area • Can handle complaints with their best judgment • Incentives for good reviews (free nights stay?!) • Employees available at all locations (lake, camp store, hiking trail) • More staff employed during busier months Tall Oaks Campsite Map

  17. Implementation BEFORE SERVICE ACTIVITIES • Employee training of services • Online promotions • Customer books reservation CHECK IN • Customer arrives and checks in • Employee takes customer to housing and guide around the site DURING STAY • Employees assist in activities • Events on itinerary CHECK OUT • Employee checks out customer (giving customer satisfaction survey) • Clean up FEEDBACK • Handle concerns--Contact individuals with thank you and discount code for next stay

  18. Evaluation • Customer satisfaction? • Employee conversations with customers • Customer satisfaction survey • Social media • How to keep loyal customers? • Promotional discounts for customers; Facebook page “like” discounts (large parties, birthdays, family events, etc…) • Newsletter updates • Special event invites (holiday events)

  19. Conclusion

  20. Thank You! Questions?