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Progression of Google Algorithm

From the Panda to the ongoing updates on Google Algorithm, the digital marketing trends are experiencing a meaningful evolution.<br>

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Progression of Google Algorithm

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  1. What is Google Algorithm? And How is its Progression? www.digitalplatter.in

  2. What is Google Algorithm? ‘Google Algorithm’ is a term used for a defined set of rules pertaining to Google searches. The algorithm works to retrieve various information and data available in the web world from the search index and then make it available to the user with a specific search query. The system purely works on relevant ranking system and signals by search engine result pages (SERPs). www.digitalplatter.in

  3. A Quick Look at the Evolutionary Cycle of Google Algorithm Panda Penguin Hummingbird Pigeon Mobile RankBrain Possum Fred www.digitalplatter.in

  4. Panda Year of Launch: 2011 Panda earlier worked as a filter to assign relevant score to all web pages.· Later, in the year 2016 it was incorporated into the core complexity of Google Algorithm.· The focus is on delivering rich and quality content while penalizing poor and plagiarized content.· Google continues to work on its oldest model of algorithm. www.digitalplatter.in

  5. Penguin Year of Launch: 2012 The key objective of Google Penguin is to put web pages with manipulative links and over-optimized anchor text to the back seat.· It provides a clear insight into the backlinks to ensure a steady profile growth.· The accuracy level of 2016 updates is comparatively higher. www.digitalplatter.in

  6. Hummingbird Year of Launch: 2013 Hummingbird is a great update by Google that works to deliver better interpretation of search queries. Keywords search relies on expanded search catering to co-occurring terms, synonyms, and related search queries. The focus is more in the concept of search query rather than purely on targeted keywords. www.digitalplatter.in

  7. RankBrain Year of Launch: 2015 RankBrain gives digital marketing a completely new meaning with more focused search rankings. It functions as the brain of Google Algorithm that extracts the meaning of the search query and accordingly delivers the exact search results. The update uses competitive analytic tool to optimize content for relevance. In the present day digital world, Rank Brain is the Artificial Intelligence (AI) system designed exclusively for complex search queries. www.digitalplatter.in

  8. Possum Year of Launch: 2016 Possum works based on user’s location. The search results revolve around the business location while giving a boost to local SERPs. With this update, local business search queries need more targeted keywords. www.digitalplatter.in

  9. Fred Year of Launch: 2017 Fred mainly works to review monetization of websites. Excessive advertisements, low quality content, excessive affiliate links, deceptive ads, and UX barriers are all put down in ranking. Most of the websites experienced a 50% to 80% ranking drop after the update came into existence. www.digitalplatter.in

  10. Google Continues updating its algorithm... THANK YOU Presented by Digital Platter For more details Visit at:  www.digitalplatter.in & Mail us at: happytoserveyou@digitalplatter.in www.digitalplatter.in

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