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Origin of the ipad

Origin of the ipad. Originated in January 2011 Released in April in the same year. Demand and supply Taking other variables constant, --demand increases, supply increases -- demand decreases, supply decreases. How the prices of ipad is determined???. Consumer income Taste

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Origin of the ipad

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  1. Origin of the ipad Originated in January 2011 Released in April in the same year

  2. Demand and supply • Taking other variables constant, --demand increases, supply increases --demand decreases, supply decreases How the prices of ipad is determined???

  3. Consumer income • Taste • Government legislation • Consumer expectation • Prices of substitutes • Prices of compliments What causes changes in demand???

  4. Cost of production • State of technology • Price of related goods • Government policy Factors affecting supply

  5. International plug that can be used worldwide • USB port for computer • Car charger so it can be changed on the move Associated products

  6. ------------------Competition----------------- • Microsoft and Nokia partnership to make a joint product • Consumers switching to windows mobile platform How recent developments affect marketing and pricing decisions?

  7. More money invested by apple in R&D • Ensure that products are ahead of competitors • Buying an apple ipad has better marginal benefits than other products • Ensuring marginal benefit is higher than marginal cost

  8. More people will continue buying apple products • Demand and quantity increase • Price increase • Higher profits

  9. Apple looks to expand its market • Pushes PPC out • New production facility would be built • Cost of producing one ipad increase as mortgage and workforce needs to be paid Cost of resources

  10. More advertising needed • Company’s budget increase • Generate more profits to pay off budget • Price increases

  11. Improved version of windows mobile out in 2012 • New product will have new functions • Certain consumer prefer the functions in windows mobile • Less people buy ipad Switching to substitutes

  12. Demand drop, supply drop • Decreasing prices means lesser money earned

  13. Due to new technology, prices goes up(as mentioned earlier) • Some consumers were unwilling or unable to pay • These people are rationed out of the market High prices

  14. People wiling and able to pay continue paying • Overall quantity demanded decreases, quantity supplied decreases • Producers produce lesser ipads as the sticks are in surplus • Quantity demanded drop is unhealthy sign to business

  15. Credits • http://mashable.com/2010/01/27/9-upcoming-tablet-alternatives-to-the-apple-ipad/ • http://tutor2u.net/business/marketing/buying_decision_process.asp • http://www.knowthis.com/principles-of-marketing-tutorials/pricing-decisions/internal-factors-costs/

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