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Brainstorming And Chosing Keywords for Success

Learn how to choose profitable niches, brainstorm ideas, and optimize keywords for better search engine rankings and website traffic. Discover essential techniques for niche selection, using tools like Wordtracker and Adwords. Maximize your online presence with effective internal linking and content strategies.

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Brainstorming And Chosing Keywords for Success

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  1. Tomaz Mencinger http://www.freedomideas.com Brainstorming And Chosing Keywords for Success

  2. 1. Choosing a Niche • Use free WT to assess demand of your niche (http://freekeywords.wordtracker.com) total demand 3000 to 8000 (for a website with more than 1000 daily visitors) • Vacuum cleaner WT – total demand OK • Water softener WT – not enough demand, need more. Use Adwords related keywords OR SBI Lateral

  3. 1. Chosing a Niche • ALWAYS look for related keywords – don't build your site only from the seed word! • Don’t have a niche yet? Product based niches analysis JUST for SBI-ers at Barcelona conference! www.freedomideas.com/images/niches.xls

  4. 2. How to Brainstorm • Have the niche and related keywords? If not, try BI Lateral first or Adwords KT! • BIL cannot tell you the relevance factor as Adwords can!

  5. 2. How to Brainstorm • Adwords related keywords for water softener

  6. 2. How to Brainstorm • Have the niche and main seed words? Do vertical B + delete low demand + vertical B + delete low + ... • Example: vertical B water softener + delete low demand (below 200) + vertical B water filter + delete low demand + vertical water purifier B + delete low demand + ... • Export + organize in Excel (T2 and related T3)

  7. 2. How to Brainstorm • Choosing T2: demand over 1000, supply possibly below 1000 OR choose 2 or 3 word keywords that make sense. • Choosing T3: demand over 300 (500), supply below 1000 (500 or lower) • Typically look for 2-3 word keywords for T2 and 3-4+ word keywords for T3

  8. 3. Finding even more keywords • When BI and WT don’t show any more keywords, use Adwords tool! • Example: try WT and then Adwords: hepa vacuum • Great for finding high paying keywords! • Google suggest, Yahoo suggest – type in your keyword and see what other long tail exists

  9. 3. Finding even more keywords

  10. 3. Finding even more keywords

  11. 4. Optimizing For Best Rankings • Optimizing the Homepage • Domain name www.vacuumwizard.com • Site Concept keywords: vacuum cleaner reviews, vacuum cleaner ratings, best vacuum cleaners • Optimize the homepage for 3-5 high demand T2 • Seed word: vacuum cleaner, carpet cleaner, steam cleaner • http://www.freedomideas.com/understanding-the-site-concept-tier-1-and-seed-words/

  12. 4. Optimizing For Best Rankings • Optimizing T2 and T3: Not just one for one keyword! Look for long tail – enter keyword in free WT, Google Adwords, google suggest, yahoo suggest – example tennis instruction (free, online, video, ...) http://www.tennismindgame.com/tennis-instruction.html • OR / AND related keywords – water cooler = water dispenser (http://www.allwaterpurification.com/office-water-coolers.html )

  13. 5. Internal Linking • Always use link text from both keywords: T2 to Home or T3 to T2 or Home. • LINK TEXT determines your rankings for that keyword search!!! • http://www.vacuumwizard.com/best-vacuum-cleaner.html - Back from Best Vacuum Cleaner to Vacuum Cleaner Reviews • Vary if you want to!!! Back from ... To Best Vacuum Cleaners (homepage but different link text)

  14. 5. Internal Linking • Internally link between your T3, mostly under the same T2 but also across the site. Use LINK TEXT the same as the keyword of the page. • Whenever you add a new page, see if you can make 2 or 3 links to existing pages of your site. • See what Wikipedia is doing!

  15. 5. Internal Linking

  16. 6. Recipe for Lots of Traffic • High demand / low supply keywords • Over 100 optimized pages (over 200 or even more) • Properly interlinked! • Lots of links from different domains using the anchor text the same as your keywords • 4000 average incoming links coming from 200 different domains • CONTENT + LINKS = HIGH TRAFFIC

  17. Freedom

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