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EXPOPLAKAT LTD

EXPOPLAKAT LTD. Pärnu 3.-5. Oct 2000. HISTORY. Founded in 1989 First outdoor advertising company in Estonia 1991 started co-operation with WW 1996 became a member of FEPE International 2000 More Group Baltics & Russia bought 100% of Expo’s shares April 2000 Expo is More.

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EXPOPLAKAT LTD

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  1. EXPOPLAKAT LTD Pärnu 3.-5. Oct 2000

  2. HISTORY • Founded in 1989 • First outdoor advertising company in Estonia • 1991 started co-operation with WW • 1996 became a member of FEPE International • 2000 More Group Baltics & Russia bought 100% of Expo’s shares • April 2000 Expo is More

  3. Outdoor advertising Lamp-post posters,poster size 80 X 120 cm EXPO TODAY • Billboards, poster size 4,2 X 2,0 m • Cultural advertisements,poster size 60 X 90 cm

  4. Silk-screen printing Posters for outdoor advertising (max size 1,4 X 1,0 m) EXPO TODAY • Other silk printing items

  5. MAP

  6. Annual turnover (USD) 1999 Outdoor 397 809 Printing 357 994 Total 755 803 Employees 19 Contractors 12 ECONOMICAL ACTIVITY

  7. OFFICE OUTDOOR SALES TECHNICAL SERVICE PRINTING Rainer Gornischeff – manager Helen Evart – sales manager Kaupo Viikmäe - manager 6 employees 7 contractors 5 employees WHO IS EXPO Andres Paluste – managing director Ester Mossov – chief accountant Eve Mooses – office manager Aarne Värk – sales manager Eve Mooses – sales manager

  8. OVERVIEW OF ESTONIA

  9. POPULATION OF MAJOR CITIES

  10. DATA SOURCES: • 5 TV channels (ETV, Kanal 2, TV 3, TV 1, ORT-BALT) • 46 newspapers • 58 magazines • 10 radio stations (Raadio 2, AS Trio and AS Taevameedia radio stations) • 8 main outdoor advertising companies Source: BMF Gallup Media

  11. AD MARKET SHARES 1998 – 50,5 mln 1999 – 43,5 mln 2000 forecast – 50 mln

  12. OUTDOOR ADVERTISING MARKET

  13. ADDITIONAL MONEY BRINGERS 2000

  14. YEAR 2000 forecast Margo Veskimägi 03.03.2000 • Positive prognosis – ”purgatory” (consolidations, bankrupts) • Market increases 5%-10%, further decrease is unreal, increase rather on the second half of 2000 • Internet advertising increases the most • Depends on discount rush in TV and also in print. Modesty helps to improve market health

  15. YEAR 2000 – 2 forecast Margo Veskimägi 03.03.2000 • Rising product groups: fixed networks (long distance calls), Internet+dotcoms, retail trade, also mobile communication • It depends on governments decision if pension funds will be added • Possible media channels decrease, consolidation • Does buying rush of media start in Latvia and Lithuania as well?

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