1 / 9

You Are What You Eat: The Growth of Organic Food Consumption

You Are What You Eat: The Growth of Organic Food Consumption. By Athena, Sarah, Pinky, Jim. Analysis of situation. Analysis product. SWOT:. Analysis of situation. Analysis market. Internal influences Personal Psychological External influences Social Marketing programs Environmental

duc
Télécharger la présentation

You Are What You Eat: The Growth of Organic Food Consumption

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. You Are What You Eat:The Growth of Organic Food Consumption By Athena, Sarah, Pinky, Jim

  2. Analysis of situation • Analysis product SWOT:

  3. Analysis of situation • Analysis market • Internal influences • Personal • Psychological • External influences • Social • Marketing programs • Environmental • Cultural • Buyers’ responses • lifestyle

  4. Analysis of situation • Analysis market • Internal influences • Personal • Age and income • High educated • Psychological • Trend of purchasing organic food • Believes on claims • concern of sustainable

  5. Analysis of situation • Analysis market • External influences • Social • notice on healthy food • Marketing programs • nutritious, natural and environmentally friendly • organic product varieties • Environmental • price and resources • Technology • Huge farm land available

  6. Analysis of situation • Analysis market • External influences • Cultural • Changed on consumer taste • Changed on cultural environment • Changed concern • Buyers’ responses • Consumer flavoured • Organic food demand • Lifestyle • Restaurants

  7. Analysis of situation • Summary of analysis • Organic - societal marketing product • Situation: • Supply is demand driven • Unnecessary expand and untruthful advertisements • Degree of blindness in consumers • Purpose of ‘Organic' is distorted • Business Profit > Consumer benefit

  8. Our Main Focus Main Focus: Attain Balance in Organic Business Profit and Society Benefits Targets: • Decrease Overfull Demand • Attack Pirated Organic Production • Emphasis Truthful Advertisement • Provide Help to Those Real Organic Producers

  9. Target Explanations • Decrease Overfull Demand • Protect Consumer Benefits • Release pressure on supplies • Attack Pirated Organic Production • Protect Consumers from buying fake products • Reduce Competition • Increase Revenue of Real Producers • Emphasis Truthful Advertisement • Encourage beneficial organic production • Increase confidence in buying organic products • Provide Help to Those Real Organic Producers • Increase willingness to buy organic products • Increase resource and cost -> Increase price -> Limit demand

More Related