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**Media Landscape in the USA: Newspapers, TV, Radio, Magazines, Internet**

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  1. Media Gymnázium a Jazyková škola s právem státní jazykové zkoušky Zlín

  2. Media include • Newpapers • Magazines • TV • Radio • Internet

  3. Newspapers in the USA • USA Todayistheonlynationalnewspaper • Newspapershavedeclinedslightlybecauseofthegrowthofthe Internet • Newspapers are delivered early in themorning by paperboys on bicycles • Top five US papers: • The Wall Street Journal • The New York Times • USA Today • Los Angeles Times • DailyNews

  4. TV • Nearly all American households own a TV, most of them more than one • Four major broadcasters in the US are NBC, CBS, ABC and Fox • Cable TV offers some 500 channels (MTV, CNN, Cartoon Network...) • Very popular are talk shows (Jay Leno), competitions (The American Idol), sitcoms (Friends)

  5. Radio and magazines • There are more than 9,000 radio stations in the USA • Most of them are commercial • Talk radio shows are popular, in which callers have a chance to express their opinions • The leading weekly magazines are Time and Newsweek • Time is well known for naming a "Person of the Year" each year • Besides, there are hundreds specialized magazines about sport, gardening, design…

  6. Internet • The Internet started in the USA for military reasons in 1969 • In the 1980s it was used by scientists and academics to share their ideas • Nowadays used as a source of information, for communication, electronic business, games… • Plagiarism is a problem in American schools • There are sites (called paper mills) which offer students downloadable essays usually for a payment • If discovered, students can be expelled, particularly at college level

  7. Who is who?These careers offer celebrity status. • A business leader • A politician • An aristocrat/a socialite • A professional sportsman • A musician • An actor • A talk show host • A film director • Paris Hilton • Oprah Winfrey • Steven Spielberg • Warren Buffett • Ben Affleck • Kobe Bryant • Beyoncé • Joe Biden

  8. Who is who? Solution • Paris Hilton – a socialite, heiress of the Hilton Hotel chain • Oprah Winfrey – an African American talk show host • Steven Spielberg – a film director (Jaws, Schindler´s List, E.T.) • Warren Buffett – a business magnate, investor • Ben Affleck – an actor (Pearl Harbour, Good Will Hunting) • Kobe Bryant – a basketball player for LA Lakers • Beyoncé – a singer, songwriter, actress • Joe Biden – the Vice-President of the USA

  9. Zdroje • Obrázky fungují jako hypertextové odkazy • Pokud ne, zdrojem je Microsoft Powerpoint Klipart

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