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Overview of Popular New Media Tools

Overview of Popular New Media Tools. Nicolé Mandel, AETC National Resource Center Jayson Jaynes, AETC National Resource Center <nod><thanks>Jennie Anderson, AIDS.gov. What are. Blogs Twitter Wikis Texting Podcasts Delicious, digg. Social Networking Facebook MySpace LinkedIn

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Overview of Popular New Media Tools

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  1. Overview of Popular New Media Tools Nicolé Mandel, AETC National Resource Center Jayson Jaynes, AETC National Resource Center <nod><thanks>Jennie Anderson, AIDS.gov

  2. What are ... • Blogs • Twitter • Wikis • Texting • Podcasts • Delicious, digg... • Social Networking • Facebook • MySpace • LinkedIn • Slideshare ?

  3. Communication Interaction Community Networking Advocacy Entertainment Education Promotion Why would you use them?

  4. Why are they so popular?

  5. Why are they so popular? • Web-based • Free or low-cost • User-friendly for the non-tech • Fun: manage an active social life, be creative • Powerful: lots and lots of features (tools!) • Helpful: take on goals not previously feasible

  6. Blogs: What are they? • “Blog” is a contraction of “web log.” • Blogs are the most common form of online self-publishing. Many are personal journals or diaries. • Many blogging sites provide sophisticated tools allowing users to design and manage their blogs. • FREE services include: Blogger, Wordpress, Xanga.

  7. Blogosphere numbers • 133,000,000 – number of blogs indexed by Technorati since 2002 • 346,000,000 – number of people globally who read blogs • 900,000 – average number of blog posts in a 24 hour period • 77% – percentage of active Internet users who read blogs • 81 – number of languages represented in the blogosphere Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/

  8. Who is blogging? • AIDS.gov: http://blog.aids.gov/ • Paul Sax (NE AETC) - HIV and ID Observations:http://blogs.jwatch.org/hiv-id-observations/ • NASTAD: http://nastad.wordpress.com/ • Center for Global Health Policy (IDSA): http://sciencespeaks.wordpress.com/

  9. Twitter: What is it? • Short messages - no more than 140 characters, also called “micro-blogging” • Send or receive “tweets” from your computer or phone • “Follow” people or organizations and be followed • Tag message keywords with hash tags (#), attach images, links • Search the twitter universe for keywords using # • Differs from IM or texting in that it’s usually more of a broadcast than a private message

  10. Twitter: Who is tweeting? • LOTS of people: 3,500,000,000+ tweets ever and a current pace of 20,000,000 tweets/day (http://popacular.com/gigatweet/) • Community organizations, conference attendees, fundraisers,public health depts., politicians, marketers • Anyone wanting to create buzz Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/

  11. Social Networking: What is it? • Facebook, MySpace, LinkedIn (& others) • The sites provide tools to create a network and interact with it, such as games, quizzes, text updates, photo galleries, recommendations, affinity groups • Organizations a growing part of the picture • NCCC is the first AETC on Facebook. Become a fan!

  12. Facebook by the numbers • 200,000,000 – number of active users • 100,000,000 - number of users who use Facebook at least 1x/day • 170 - number of countries/territories that use Facebook • 35 - number of different languages used on Facebook • 100 – number of friends the average user has Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/

  13. Wikis: What are they? • Wiki technology allows you to edit text online, using your browser. • Wikipedia is the biggest Wiki. • People use Wikis for collaborative writing projects such as grant applications, curricula, fact sheets. • There are free and subscription Wiki sites online or your web host may offer a Wiki package.

  14. Slide Share: What is it? • YouTube for slides • Can post and organize your slides and search for slides by keyword • People can comment, favorite, or link to your slides

  15. What else is out there? • Delicious: organize, store and share bookmarks online • Also digg & many others with similar features • Texting: send short messages/images from phone to phone • Appointment/medication reminders • Uses different technology than web-based communication so can be used in places w/o Internet • Podcasts: audio or video files that you can watch/listen to online or download to your PDA • CDC has lots, popular PSA format

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