Complimentary for Premier Publishers September 2006

1. Tribal Fusion Ad Serving Complimentary for Premier Publishers September 2006

2. Agenda • Publisher pain points • TF solution • Benefits • What you need to get started • Tutorial

3. We hear a number of common problems from our Publishers “I can’t afford an enterprise-level ad server, but I need more than a low cost solution can provide.” “I wish I had a way of prioritizing different ad networks to yield maximum revenue” “I need the ability to geo target and frequency-cap campaigns that I’ve sold myself.” “I need a support team that can help me with anything from setting up Google AdSense to trafficking campaigns.” *Tribal Fusion Publisher Survey, July 2006 n=513 respondents; representative comments selected.

4. Our solution for premium publishers Complementary ad serving • We are offering our Premium Publishers a complementary ad management solution for their site • Robust, enterprise-level reliability • Serve and manage campaigns in real time • Ability to better monetize inventory • Highly reliable • With our solution, you will be able to • Better manage inventory to increase your CPMs • Reduce the costs associated with serving ads

5. Our solution for premium publishers - detail Free ad serving overview Feature Details Integrated ad management • Single platform for all ad management needs • Manage all your networks, site-sold campaigns and revenue from Tribal Fusion through a single interface Real-time administration and reporting • Our real-time ad server launches and stops campaigns the moment you click on an action • All reports are up-to-the-second accurate Support for all types of rich media • Support for Flash, HTML, Floating, and third party rich media vendors including (PointRoll, KlipMart, & Eyeblaster) Fully compatible ad tags • We support the tags of all major ad networks, including Google AdSense • We also support all third party ad servers like Doubleclick and Atlas Reliability • The TF Ad Platform has a full time support staff which delivers with a track record of 99.9% uptime

6. The benefits of our solution are clear Features and additional revenue at no additional cost • No cost • Our ad management solution is available with no fees or charges of any kind for ad serving or hosting • Increased revenue • The more robust targeting capabilities give you the ability to command higher paying campaigns • Time savings and efficiency • Familiar interface is easy to use • Save time setting up default campaigns and trafficking your own campaigns • Features and functionality • Get many of the same features as a commercial ad server to support the growth of your business

7. Why free ad serving? Our most valued publishers told us it would be useful • Tribal Fusion continues to innovate ways to generate more revenue for our most valuable publishers, and help them grow their businesses • An extensive survey of our publisher base indicated several areas of opportunity: • Better management of inventory to increase CPMs • Features to streamline our publisher’s business and help reduce costs • Our complementary ad management solution is one answer for your business • Utilizing our ad server allows us to better predict the inventory we have available, which allows us to sell it better for you • We serve over 18 billion impressions per month, so we can easily absorb incremental ad serving costs

8. Publishers using Tribal Fusion ad management Many top-tier publishers use our complete ad serving solution • No cost solution • Ability to better monetize inventory • Real-time tools and reporting • Supports all ad tags and rich media formats • Highly reliable “This solution gives me everything I need in a single ad management platform without lengthy contracts or hassle. It works perfectly and best of all, it’s free.” Kit Purdy, XE.com

9. Globally tested ad management solution $1MM in research and development Simple installation Superior customer support Access to the same system that Tribal Fusion uses to manage its global ad network of sites and advertisers Continually delivering new functionality (such as contextual advertising and behavioral targeting) Leverage your existing hard coded Tribal Fusion tags, or simply load our tags. Our highly experienced team of Account Managers is available to provide you with dedicated account support and consultation Our ad serving solution Additional benefits

10. What you need to do It is easy to get started… simply • Let your account rep know that you are interested • Ensure that your Tribal Fusion ad tags are hard coded on the pages of your website, or in the first position in your existing ad serving solution. • We will verify placement and operation and enable the enhanced capabilities in your existing account on our end • That is it – you’re ready to experience greater control over your inventory Your Tribal Fusion Account Representative can also walk you through the details by phone

11. Agenda • Publisher Pain Points • TF Solution • Benefits • What you need to get started • Tutorial

12. Manage creative easily and effectively Upload any type of media Select the media type from Add Media drop down menu, including standard units (banners, skyscrapers), rich media and Flash Give the media a Name Click Submit

13. Upload rich media code Drop rich media code directly into the ad server Select the Rich Media option from the drop down menu Give the creative a name Copy and paste the code into the box Click Submit

14. Upload flash files Instructions Select the Upload Flash option from the drop down menu Give the creative a name Input the click throughURL Upload the .swf Flash File Upload the static Image File for users who cannot support flash (image file not necessary to run flash campaign) Click Submit

15. Enhanced campaign optimization Control day and day part times, and creative Select the specific days of the week and times during the day when your campaigns serve Full control over the frequency with which each creative is displayed(Example shown: weight one creative to serve 65% of the total impressions and another creative to serve only 35%)

16. Geo-target your campaigns Geo-target by country, state, metro or zip code Click on the Geo Targeting tab to bring up the geo-targeting interface Select Include to specify the type(s) of geo-targeting you wish to include Input specific zip codes you wish to target Select the country, state or metro area you wish to target Click Update and the geo-targeting parameters you have set are applied to the flight

17. User-targeting your campaigns Target by operating system, browser, ISP, bandwidth, or extension Click on the Geo Targeting tab to bring up the geo-targeting interface Select Include to specify the type(s) of user targeting you wish to include Select the OS, Browser, ISP, Bandwidth or Extension you wish to target Click Update and the geo-targeting parameters you have set are applied to the flight

18. Edit launched flights Modify flight parameters to meet changing campaign needs. Change the Flight Name Add Impressions to your budget Change the pacing from Aggressive to Governed Change the End date for the campaign Add a Comment documenting the change Click Update