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COSEE. Effective Networking: Why, How and For What? May 4, 2011 Jean Egmon egmon@kellogg.northwestern.edu. Why Am I Here?. Where I Live?. Why Am I Here?. Vast Knowledge of Ocean Science?. Why Am I Here?. Mike Loudin: Quintessential Network Broker. Why Am I Here?.

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  1. COSEE Effective Networking: Why, How and For What? May 4, 2011 Jean Egmon egmon@kellogg.northwestern.edu

  2. Why Am I Here? Where I Live?

  3. Why Am I Here? Vast Knowledge of Ocean Science?

  4. Why Am I Here? Mike Loudin: Quintessential Network Broker

  5. Why Am I Here? Mike Loudin: Quintessential Network Broker

  6. Networking: Why, How, For What? Purpose • Networks exist for information exchange and mutual value creation • Value = Information, Relationships, $/Resources Potential Outcome Categories • Access & Openness Dynamic (Creative, Innovative Culture) • New, Different, Relevant Products • Faster, Richer Connecting • Ease of Spread & Uptake • Breakthroughs by Cross Fertilization • Wisdom of the Crowds Presentation Framework • Jewels, Rules, Tools, Nobody’s Fools • Pictures

  7. Access, Openness Jewels • Noshir Contractor’s work on Friends & Experts Rules • Share your Crackerjacks - Mutuality Tools • Stone Soup • Their office and artifacts Nobody’s Fools • Take time for the whole person vs. dispensary • Little things you learn in pre-school • “You’ve Got Mail” line

  8. Balance: Reciprocate and Friends of my Friends are My Friends Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

  9. New, Different, Relevant Jewels • Mark Granovetter’s “Strength of Weak Ties” and Getting a Job Rules • Ask friends of friends Tools • Formal & informal network maps • Linked In, Facebook, etc. Nobody’s Fools • Be careful of what you ask for – problem framing vs. data assumption • The “Where is the real tea and where is the post office?” story

  10. Strength of Weak Ties for Overall Organizational Connectivity Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

  11. Faster, Richer Connecting Jewels • Stanley Milgram’s “Six Degrees of Separation” Rules • Find the brokers Tools • Give yourself only 2 steps • Informal concept & social network mapping Nobody’s Fools • Not always “Wisdom of the Crowds” - Ask specifically vs. blast for rich, implicit, non-public information or investment • Vinny story

  12. Knowledge Brokers Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

  13. Ease of Spread & Uptake Jewels • Tipping Point roles: mavens, boundary spanners, salespersons Rules • Use the network to build the network • Knowledge is power (different from title or formal role) Tools • Ask who are the 3 kinds of leaders • Ask influencers, innovators, Tipping Point Roles Nobody’s Fools • Careful of segment bias & hub overload • Regina story • McKenzie Librarian study

  14. Breakthroughs byCross Fertilization Jewels • Ron Burt’s work on the Social Capital of Structural Holes • Andrew Hargadon’s work on Innovation Rules • Find the brokers, translators, facilitators Tools • Incent & recognize the brokers • Communities of practice for brokers Nobody’s Fools • Diversity alone does not make for collaboration • Defining “catalyst” story

  15. Wisdom of the Crowds Jewels • Luis Amaral’s work on voting & other things • James Surowiecki’s Wisdom of the Crowds (specifically the lost submarine story) Rules • Everyone likes to be an expert • Remove anchoring bias Tools • Food for the fish to school (intriguing question, incentive potential) • Attract cool Nobody’s Fools • Triangulate; validate; consolidate; multiple sources • IBM Jam story

  16. Organized Assembly Self Assembly World Wide Web Assembly Line

  17. Why Am I Here? Where I Live?

  18. Global Knowledge Era meets Agrarian Localized Feel Learning from the Farm

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