1 / 18

BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better”

BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better”. Luke Dhuyvetter Lee Dunford Kelli Moe. Introduction. Introduction- Kelli History- Luke SWOT Analysis-Luke Industry Analysis- Lee Competitor Analysis-Lee Future Outlooks- Kelli Recommendations- Kelli. History.

dwayne
Télécharger la présentation

BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BASFBadische Anilin- & Soda-Fabrik“Helping Make Products Better” Luke Dhuyvetter Lee Dunford Kelli Moe

  2. Introduction Introduction- Kelli History- Luke SWOT Analysis-Luke Industry Analysis- Lee Competitor Analysis-Lee Future Outlooks- Kelli Recommendations- Kelli

  3. History • 1865 - 1901: Founding of BASF - the age of dyes  • 1901 - 1925: The age of fertilizers   • 1925 - 1945: New high-pressure syntheses   • 1945 - 1953: Reconstruction and new beginning   • 1953 - 1965: The beginning of the plastics age   • 1965 - 2005: From Ludwigshafen to the world  

  4. SWOT Analysis • Strengths • Good Reputation • Has a positive public appearance. • Variety of different products • Weaknesses • Hitler made the company help his armies out which is a reason some people might not want to use BASF’s products. • Lots of competition

  5. SWOT Analysis • Opportunities • The advancement of technology • Possibility of cheaper transportation • Threats • High cost of shipping goods • More strict emissions laws

  6. Industry Profile • Chemicals • Plastics • Performance Products • Agricultural Products • Oil & Gas

  7. Chemicals • Produces chemicals • Construction • Automotive • Electrical • Electronics • Health & Nutrition

  8. Chemicals • Produces a carbonyl iron powder that is used in electric motors • Chemicals for the lumber industry • Sells laminated flooring • Production Sites • Germany, Belgium, Louisiana, Texas, & China

  9. Plastics • Worlds Leading Plastic Producer • 50 years ago selling 3 Million • To now selling 150 Million metric tons a year • Sales for 2005 11718 million in euros

  10. Performance Products • Coating & Polymers • Sells a chemical for waterproofing • Produces a chemical for clear coating and under coating cars

  11. Agricultural Products • Sells to 60 different countries • Sells spray for over 150 different crops • Specializes in fruits and vegetables • Sells over 1000 different products • Markets 13 natural occurring vitamins

  12. Gas & Oil • Has oil reserves in Libya & Germany • Has 14 different wells in Libya alone

  13. Competitors • Bayer AG • Dow Chemical Company • Total SA.

  14. Future Outlooks • June 2006 • BASF received the Federation of German Industry (BDI) Award for the Environment

  15. Future Outlooks • Jan 2007 • #1 position in manager magazine's Good Company Ranking

  16. Other Awards • April 2005- Awarded the Environmental Reporting Award • June 2005- Honored with the Presidential Green Chemistry Challenge Award for UV-curable primer • September 2005- Received Best Corporate Reporting of the year • September 2005- Received Award for family-friendly policy in Germany • December 2005- Received Best Corporate Citizenship Award in China • April 2006-Nominated for EU Commission’s Environmental Award

  17. Recommendations • Earn a premium on their cost of capital • Help their customers to be more successful • Form the best team • Ensure sustainable development

  18. Any Questions?

More Related