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the ‘art and design’ portfolio

the ‘art and design’ portfolio. David McGravie, Faculty for the Creative & Cultural Industries University of Hertfordshire. the ‘art and design’ portfolio…explained. the ‘art and design’ portfolio…explained. the ‘art and design’ portfolio… don’t be frightened!!. the portfolio. the interview.

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the ‘art and design’ portfolio

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  1. the ‘art and design’ portfolio

  2. David McGravie, Faculty for the Creative & Cultural Industries University of Hertfordshire

  3. the ‘art and design’ portfolio…explained

  4. the ‘art and design’ portfolio…explained

  5. the ‘art and design’ portfolio…don’t be frightened!!

  6. the portfolio the interview

  7. what do we look for in a portfolio? First of all, what do we mean by a portfolio of artwork? We are looking for examples of your own creative work, completed within the last three years. portfolio overview

  8. what do we look for in a portfolio? Why is a portfolio necessary? The reason we ask for a portfolio is to give us some indication of your ability, and to allow us to assess creative potential. Although exam results are important, experienced staff can judge these things much more accurately from examples of creative work. portfolio overview

  9. what do we look for in a portfolio? The portfolio should engage.. The portfolio should engage as soon as it is opened, it should captureattention and promote what you are capable of in the future portfolio overview

  10. what do we look for in a portfolio? The start point? “…not the night before the interview” portfolio overview

  11. what do we look for in a portfolio? • Some general guidelines… • prepare • plan • organise • select • explain • test portfolio overview

  12. what do we look for in a portfolio? • Some general guidelines… • prepare • plan • organise • select • explain • test • can you carry it? portfolio overview

  13. what do we look for in a portfolio? Preparation & Planning Prepare well in advance – take advice from tutor and also from institution you wish to apply to Plan it - consider the structure of the portfolio with respect to your work: ring bound, loose leaf, project, etc… portfolio preparation

  14. what do we look for in a portfolio? Organise…be selective! “….show the range of what you can do, concentrating on recent work”. Include visual and other background research, sketches, models and prototypes – not just the finished work. portfolio preparation

  15. what do we look for in a portfolio? Context…what interests you? Does the portfolio show the context of your work & your approach..? What are your influences..? What inspires you..? What exhibitions have you been to..? portfolio preparation

  16. what do we look for in a portfolio? Explain…does it make sense? Is it clear what the project is..? Is there a description or project brief..? Is the overall context clear..? Was it a joint project..? portfolio preparation

  17. what do we look for in a portfolio? Test it…does it make sense? Ask advice from a tutor, get a second opinion! Are there any gaps..? Assumptions..? Ambiguities..? portfolio preparation

  18. what do we look for in a portfolio? What should a portfolio contain? portfolio summary

  19. what do we look for in a portfolio? What should a portfolio contain? Portfolios are as varied as the students they represent; however, usually a portfolio would contain examples of drawing, in a variety of media. portfolio summary

  20. what do we look for in a portfolio? What should a portfolio contain? Photographs of 3 dimensional pieces such as jewellery, sculpture, furniture products or interior design can be included, and we would like to see sketchbooks too. portfolio summary

  21. what do we look for in a portfolio? What should a portfolio contain? It is not always necessary to include any work relating specifically to a more specialised subject area. portfolio summary

  22. what do we look for in a portfolio? What should a portfolio contain? It is not always necessary to include any work relating specifically to a more specialised subject area. portfolio summary For example, in Textiles and Fashion, we are much more interested in good drawing ability and creative potential, than in any fashion or textile design skills or experience.

  23. what do we look for in a portfolio? Your portfolio should be clearly laid out and easy to look through, with each piece of work labelled with project title or brief. Generally you should choose what are, in your opinion, between 15 and 25 (approx) of your strongest pieces of work that reflect the area you are applying for portfolio summary

  24. what do we look for in a portfolio? Drawing - For many courses this is a key element of the portfolio. Include examples of different types (life drawing, still life, fashion illustrations, imaginative, etc), showing the use of different media where possible. portfolio summary

  25. what do we look for in a portfolio? Projects - Include examples of different projects you have undertaken, illustrating your breadth of experience.  Show the development work and how you think and work through a project from research to final presentation. portfolio summary

  26. what do we look for in a portfolio? Sketch books - Include several recent sketch books or work books that show what has influenced you, your research, sketch ideas, preparatory work, written notes, analysis of your work, etc. portfolio summary

  27. what do we look for in a portfolio? Sketch books - Include several recent sketch books or work books that show what has influenced you, your research, sketch ideas, preparatory work, written notes, analysis of your work, etc. Tutors consider sketch books to be important to a portfolio as they illustrate how you approach your work, how you think and how your creativity develops portfolio summary

  28. what do we look for in a portfolio? Digital work - Include any computer aided design or artwork you have produced, as well as photography, video or animations where appropriate. [N.B.Stills or printout are helpful and can be a good back-up] portfolio summary

  29. what do we look for in a portfolio? Written work - It can be helpful to include a piece of recent written work. For example an illustrated art essay, as writing is an essential communication tool for artists and designers.. portfolio summary

  30. school of art & design portfolio examples

  31. school of art & design portfolio examples

  32. school of art & design portfolio examples

  33. school of art & design portfolio examples

  34. school of art & design portfolio examples

  35. school of art & design portfolio examples

  36. school of art & design portfolio examples

  37. school of art & design portfolio examples

  38. school of art & design portfolio examples

  39. school of art & design portfolio examples

  40. The completed portfolio? • Sketching • Observational drawing • Use of sketchbooks • 2d/3d making • Creativity • Problem solving • Communication skills portfolio overview

  41. the interview

  42. the interview

  43. It’s not like the Dragons Den..! • Informal & friendly • lasts approx 15 mins • recorded formally • question led • ‘Interviewee can also lead, highlighting their approach and best work’ interview structure

  44. It’s not like the Dragons Den..! Opportunity for you to fill in the gaps ‘to explain, to sell yourself, to talk about your influences’. Offer additional information: ‘favourite artists, designers, recent exhibitions’. interview opportunity

  45. It’s not like the Dragons Den..! Preparation Plan the journey – how will you get there..? Is parking available..? Can you carry everything you need..? Do you have a contact no. for the College..? Careful planning will reduce the stress..! interview advice

  46. It’s not like the Dragons Den..! What to wear..? Dress appropriately! …ask about ‘dress’ at the College Open Day. interview advice

  47. It’s not like the Dragons Den..! A good interview matters! Show your commitment and enthusiasm for your subject interview advice

  48. David McGravie, Faculty for the Creative & Cultural Industries University of Hertfordshire thank you

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