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Kathy Casso, VP Corporate Social Responsibility

Kathy Casso, VP Corporate Social Responsibility. Alcohol Responsibility. 1914. Alcohol Responsibility. More than 30 years of commitment. Partners. Government. Experts and Coalitions. College Focused Groups. Mid-Atlantic DUI Conference. Alcohol Responsibility.

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Kathy Casso, VP Corporate Social Responsibility

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  1. Kathy Casso, VP Corporate Social Responsibility

  2. Alcohol Responsibility 1914

  3. Alcohol Responsibility More than 30 years of commitment

  4. Partners Government Experts and Coalitions College Focused Groups Mid-Atlantic DUI Conference

  5. Alcohol Responsibility Anheuser-Busch and our wholesalershave invested more than $930 million since 1982

  6. Drunk Driving Prevention Anheuser-Busch is opposed to drunk driving, and we believe it is 100% preventable.

  7. 360 Integration

  8. 360 Integration

  9. 360 Integration

  10. 360 Integration

  11. 360 Integration 150 markets 600+ radio stations

  12. 360 Integration

  13. 360 Integration

  14. 360 Integration 2 Weeks 50 Markets 100+ Radio Stations

  15. Drunk Driving Prevention Efforts • Reached hundreds of millions of adults annually with our advertising and programs • Inspired 141 million American adults to be or use a designated driver • Provided more than 2.1 million safe rides home • Trained 515,000 servers and bartenders

  16. Drunk Driving Prevention Results Source: NHTSA

  17. Thank you

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